# Cosmic Fast Food Concepts CosMc is a Spinoff Restaurant from McDonald's By Laura McQuarrie | Published 2023-07-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cosmc References: [designtaxi](https://designtaxi.com/news/424406/McDonald-s-To-Launch-A-Galactic-Themed-Spinoff-Fast-Food-Chain-Called-CosMc/)  CosMc was a character [McDonald's](https://www.trendhunter.com/trends/wcdonalds-1) first introduced in the late 80s and now, the global fast food chain is teasing a new spinoff restaurant concept with the same name. CosMc, the part-alien, part-vehicle creature, has appeared in [McDonaldland](https://www.trendhunter.com/trends/mcdonaldland), several commercials and the M.C. Kids video game, and now, this character is inspiring a new venture. With the success of character-themed menu items—like the viral [Grimace](https://www.trendhunter.com/trends/grimace-shake) Shake—McDonald's seems to be leaning into the power of its iconic mascots, as well as a nostalgia factor. CosMc is set to be trialed in a few locations as of early 2023, with more details to be released nearing the end of 2023 with the company's investor's day. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 89% | Activity: 96% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Character-themed Menu Items:** The success of character-themed menu items like the viral Grimace Shake is inspiring fast food chains to incorporate iconic mascots into their menus. - **Nostalgia Marketing:** Fast food chains are leveraging nostalgia to appeal to customers by reintroducing beloved characters like CosMc from the 80s. - **Spinoff Restaurant Concepts:** Fast food chains are exploring the potential of spinoff restaurants to create new ventures and expand their presence in the market. ### Where This Applies - **Fast Food Chains:** Fast food chains like McDonald's are exploring disruptive innovation opportunities by incorporating character-themed menu items and spinoff restaurant concepts. - **Marketing and Advertising:** The success of character-themed menu items and nostalgia marketing presents disruptive innovation opportunities for the marketing and advertising industry. - **Food and Beverage:** The incorporation of iconic mascots and character-themed menu items in fast food chains represents disruptive innovation opportunities within the food and beverage industry. ## Related on Trend Hunter - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Gen Z-Influenced Drink Menus](https://www.trendhunter.com/trends/mcdonalds-cosmc-drinks.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Pretty Purple Milkshakes](https://www.trendhunter.com/trends/grimace-shake.md) - [Kids-Focused Space-Themed Collaborations](https://www.trendhunter.com/trends/spacethemed-collaboration.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md)