# Modern Luxury-Focused Fragrance Lines COS Expands into the Fragrance Market with cos perfumery By Kalin Ned | Published 2025-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cos-perfumery References: [lesfacons](https://lesfacons.com/2025/03/12/cos-debut-fragrance-and-candle-collection/)  [COS](https://www.trendhunter.com/trends/canadian-online-store) — a brand known for its minimalist aesthetic and contemporary design — has expanded into the fragrance market with cos perfumery. This collection of four eau de parfums and four scented candles was developed in Grasse, a destination renowned for its perfumery heritage. The offerings are [gender-neutral](https://www.trendhunter.com/trends/balestra-1924). cos perfumery emphasizes craftsmanship and modern luxury by blending traditional techniques with a clean, understated sensibility. The fragrances include Auburn, Mythe, Fleuriste, and Solaire, while the candle range boasts Figuier du Jardin, [Voyage Epices](https://www.trendhunter.com/trends/cordon-bleu), Cabane de Bois, Cuir en Fleur. All products in this inaugural capsule are designed to evoke emotion and individuality, with an emphasis on high-quality ingredients for depth and longevity. The bottles and packaging of cos perfumery reflect COS’s signature sleek and sculptural design sensibilities. Image Credit: COS ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 97% | Activity: 92% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Gender-neutral Fragrances:** This trend highlights a shift towards inclusive fragrance lines that cater to all genders, reflecting evolving consumer preferences for personalization. - **Craftsmanship in Scent Design:** There is a renewed focus on blending traditional fragrance techniques with contemporary aesthetics, enhancing the luxury experience in personal care products. - **Minimalist Packaging in Perfumery:** Simplistic and sleek packaging is gaining prominence, appealing to consumers who value sophisticated and modern design sensibilities. ### Industries Being Reshaped - **Luxury Fragrance Market:** This industry is evolving with an emphasis on quality ingredients and gender-neutral offerings, catering to a discerning and inclusive consumer base. - **Home Ambiance Products:** The scented candle segment is expanding with premium, design-focused products that serve as both olfactory and decorative elements in homes. - **Sustainable Packaging Solutions:** The demand for eco-friendly and minimalist packaging is encouraging innovation in how brands present luxury beauty and fragrance products. ## Related on Trend Hunter - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Complex Fashion Brand Fragrances](https://www.trendhunter.com/trends/allsaints-fragrances.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Inaugural Fashion Brand Fragrances](https://www.trendhunter.com/trends/wax-london-fragrances.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Parisian Romance-Inspired Candle Lines](https://www.trendhunter.com/trends/luxury-home-fragrance.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Expansive Luxury Fragrances](https://www.trendhunter.com/trends/perfumed-products.md)