# Progressive Minimalist Menswear The COS 2013 S/S Men's Collection is Muted and Sophisticated By Katie Pagnotta | Published 2013-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cos-2013 References: [hypebeast](http://hypebeast.com/2013/1/cos-2013-spring-summer-video-lookbook) & [cosstores](http://www.cosstores.com/) The COS 2013 Spring/Summer men's collection is a mixture of muted palettes that make up a mod series of menswear. COS a.k.a Collection of Style is a Swedish label owned by mega-brand H & M. Collection of Style is a playful line-up of affordable European fashions, without the abundance of bold patterns and distracting prints. COS excels at designing and producing [minimalist looks for contemporary men](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). The 2013 spring/summer collection boasts [tailored gray, navy and beige suits](https://www.trendhunter.com/trends/graphpaper-ss26), neutral anoraks and a slew of chic tapered and wide-leg shorts. The series is sleek, sophisticated and composed. COS is attempting to appeal to a European market and may bleed into the North American fashion scene soon. With eclectic styles, [classic silhouettes and muted palettes](https://www.trendhunter.com/trends/galilee-by-sea), the COS 2013 Spring/Summer men's collection will certainly appeal to the masses. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Progressive Minimalism:** Opportunity for designers and retailers to focus on affordable and sustainable minimalist clothing with a modern twist. - **Tailored Neutrals:** Opportunity for designers to create sleek, understated and versatile pieces for men's formal wardrobes. - **European Influence:** Opportunity for fashion brands to incorporate European styles and expand their minimalist market. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities for emerging fashion brands to incorporate progressive minimalist menswear into their collections. - **Retail:** Opportunity for retailers to stock and promote minimalist menswear lines as more consumers opt for timeless and versatile pieces. - **Sustainable Fashion:** Opportunity for eco-conscious designers to introduce men's collections that are sustainable, affordable and minimalist. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)