# Next Edition Virtual Assistants Microsoft Reveals the Updated Cortana App for Windows 10 By Daniel Johnson | Published 2019-08-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cortana-app References: [theverge](https://www.theverge.com/2019/7/26/8931954/microsoft-cortana-app-windows-10-features-announcement) & [blogs.windows](https://blogs.windows.com/windowsexperience/2019/07/26/announcing-windows-10-insider-preview-build-18945/#tEq4xiQjmuuaTs6Y.97) [Microsoft](https://www.trendhunter.com/trends/bing-chat) has been developing the new Cortana app and it is now available to testers. The system uses a new chat-based UI and will be available on Windows 10 compatible computers. The new design for the app is intended to operate in a more conversational way. In order to complete this, creators separated the [voice assistant](https://www.trendhunter.com/trends/11ai) from search features on the computer. The new Cortana app will have the ability to complete a number of tasks that are standard to most [digital assistants](https://www.trendhunter.com/trends/ai-virtual-assistant). This includes general queries, assistant conversations, applications launches, list creation, reminders, alarms as well as timing features. Microsoft is said to be adding new features as the Beta program progresses -- with the complete version of the digital assistant being released in early 2020. Image Credit: Microsoft ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Chat-based UI:** Disruptive innovation opportunity: Develop chat-based user interfaces for virtual assistants to enhance conversational interactions. - **Digital Assistant Features:** Disruptive innovation opportunity: Integrate advanced features like application launches, list creation, and timing features into virtual assistants to improve user experience. - **Beta Program Progression:** Disruptive innovation opportunity: Continuously update and enhance digital assistant features through beta programs to gather user feedback and refine the final product. ### Sectors Adopting This - **Artificial Intelligence:** Disruptive innovation opportunity: Utilize AI technology to create more advanced and interactive virtual assistants for various industries. - **User Interface Design:** Disruptive innovation opportunity: Apply innovative UI designs to improve the user experience of virtual assistants and foster seamless interactions. - **Software Development:** Disruptive innovation opportunity: Harness software development expertise to create and optimize virtual assistant platforms for different devices and operating systems. ## Related on Trend Hunter - [Browser-Based AI-Voice Chats](https://www.trendhunter.com/trends/bing-chat.md) - [Desktop AI Assistants](https://www.trendhunter.com/trends/copilot-for-mac.md) - [Dedicated Chatbot Apps](https://www.trendhunter.com/trends/chatbot-apps.md) - [Friendly OS AI Assistants](https://www.trendhunter.com/trends/microsoft-mico.md) - [Internet-Connected Chatbot Asssistants](https://www.trendhunter.com/trends/bing-chat-chrome.md) - [Gaming-Focused AI Assistants](https://www.trendhunter.com/trends/microsoft-copilot-for-gaming.md) - [AI-Powered Browser CoPilots](https://www.trendhunter.com/trends/ai-copilot.md) - [AI Chatbot Personality Options](https://www.trendhunter.com/trends/bings-ai.md) - [Ai Personal Assistants](https://www.trendhunter.com/trends/mico.md)