# Custom Peripheral Manufacturer Acquisitions Corsair Announced its Acquisition of 'DROP' By Colin Smith | Published 2023-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/corsair-drop References: [overclock3d.net](https://www.overclock3d.net/news/misc_hardware/corsair_acquires_custom_peripheral_retailer_drop/1)  [Corsair](https://www.trendhunter.com/trends/corsair-fanatec), a leading manufacturer of gaming peripherals and PC components, has announced that it is acquiring certain assets from [DROP](https://www.trendhunter.com/trends/drop-4), an online retailer that specializes in custom mechanical keyboards and accessories. DROP, formerly known as Massdrop, is a community-driven platform that collaborates with enthusiasts and designers to create and sell products tailored to specific niches and hobbies. The acquisition is expected to expand Corsair’s portfolio of mechanical keyboards and desktop accessories, as well as offer specialized Corsair and [Elgato](https://www.trendhunter.com/trends/corsair-call-of-duty-warzone) products to the enthusiast community that DROP is engaged with. DROP will remain an independent brand inside of Corsair, and it will handle all existing purchases and support. Corsair hopes to improve DROP’s product availability, reliability, and global reach by leveraging its world-class supply chain. DROP’s CEO Jef Holove said that the partnership with Corsair will help his team deliver more of what their fans love, such as new products, collaborations, and licensed designs. Image Credit: Corsair, DROP ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 7% | Freshness: 17% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Community-driven Platforms:** The acquisition of DROP highlights the trend of community-driven platforms that collaborate with enthusiasts and designers to create and sell niche products. - **Specialized Product Offerings:** The acquisition presents an opportunity to expand Corsair's portfolio and offer specialized products tailored to specific niches and hobbies. - **Supply Chain Optimization:** Corsair can leverage its world-class supply chain to improve product availability, reliability, and global reach for DROP. ### Sectors Adopting This - **Gaming Peripherals:** The acquisition by Corsair in the custom peripheral market reflects the ongoing innovation and growth in the gaming peripherals industry. - **PC Components:** Corsair's acquisition of DROP expands its presence in the PC components industry, allowing for further innovation and product diversification. - **E-commerce and Online Retail:** The partnership between Corsair and DROP highlights the disruptive potential of e-commerce and online retail in the customization and enthusiast market. ## Related on Trend Hunter - [Computer Peripheral Brand Expansions](https://www.trendhunter.com/trends/dark-mount-dark-perk.md) - [Peripheral Brand Acquisitions](https://www.trendhunter.com/trends/loupedeck.md) - [Sim Racing Company Acquisitions](https://www.trendhunter.com/trends/corsair-fanatec.md) - [Sleek Mechanical Keyboard Units](https://www.trendhunter.com/trends/drop-4.md) - [Military Game Peripheral Collections](https://www.trendhunter.com/trends/corsair-call-of-duty-warzone.md) - [Fully Customizable Keyboard Kits](https://www.trendhunter.com/trends/makr-keyboard-kits.md) - [Orange-Tonal Game Peripherals](https://www.trendhunter.com/trends/corsair.md) - [Content Creator Curated Keyboards](https://www.trendhunter.com/trends/galleon-100-sd.md) - [OS-Specific Gaming Peripherals](https://www.trendhunter.com/trends/corsair-k65-plus.md)