# Paper-Made Bottle Packaging The 'ECOGRIP' Corrugated Bottle Carrier is a Plastic Alternative By Michael Hemsworth | Published 2021-01-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/corrugated-bottle-carrier References: [packagingeurope](https://packagingeurope.com/new-corrugated-bottle-carrier-revealed-by-vpk-group/) & [vpkgroup](https://www.vpkgroup.com/en) The 'ECOGRIP' corrugated bottle carrier is a new packaging solution that aims to replace [plastic shrink wrap](https://www.trendhunter.com/trends/amcor-cleartite-40) on beverage multipacks for a more eco-friendly profile. The packaging is focused on being used for 330ml and 1.5 liter bottles, and is [recyclable and biodegradable](https://www.trendhunter.com/trends/paperseal-pressed) to make it well-suited for proper disposal after use. The packaging is focused on adaptability to suit different bottle styles on the market for more mass appeal. The 'ECOGRIP' corrugated bottle carrier from the VPK Group was commented on by Managing Director at [Blue Box Partners](https://www.trendhunter.com/trends/fiberbased-milk-cap) Armin Höttges who said, "Every business is now focused on sustainability. While we continue to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the category of single-use plastic which can create issues if not disposed of responsibly. This has resulted in considerable pressure from governments, environmental groups and consumers - all of whom are demanding packaging which is more sustainable and the launch of ECOGRIP now delivers a solution for brands that want an effective multi-packing option.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** The trend focuses on replacing plastic with recyclable and biodegradable materials by providing Eco-friendly packaging solutions such as ECOGRIP corrugated bottle carrier. - **Multi-packaging Solutions:** The trend aims towards providing a wider range of adaptable multi-packing solutions that cater to different bottle styles in the market. - **Sustainable Packaging Innovation:** The trend requires innovative and sustainable solutions for packaging that balance environmental responsibility and protection while meeting the increasing demands for sustainable packaging options. ### Where This Applies - **Packaging Industry:** The Packaging industry should consider adopting more sustainable methods to increase environmental protection, reduce pollution, maintain the quality standards of their products, and meet the customer's demands. - **Beverage Industry:** The Beverage industry can help reduce plastic waste and promote sustainability by implementing alternative packaging materials such as the corrugated bottle carrier for their multi-packing needs. - **Environmental Industry:** The Environmental industry can help motivate businesses and foster innovation in packaging sustainability practices by providing solutions for the responsible disposal of packaging waste causing pollution. ## Related on Trend Hunter - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Fully-Recyclable Sleeve Packaging](https://www.trendhunter.com/trends/shrink-sleeve-solution.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md)