# Distracted Dragon Ads This Corre Cutia Bookstore Campaign Stresses a Universal Interest in Reading By Amelia Roblin | Published 2012-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corre-cutia-bookstore-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/corre_cutia_bookstore_nobody_resists_a_good_story_dragon) & [lapisraro.br](http://www.lapisraro.com.br/) We might not all be avid readers, but there is a book out there for everyone. That is the primary point which this Corre Cutia Bookstore campaign wishes to emphasize, leaving no demographic an exception to this fact. Even the fierce dragon that dominates a castle and the wicked witch who casts evil spells are likely closet bookworms as well. In one scene, the viewer witnesses the knight in shining armor as he whisks his princess away on a horse while the fire-breathing beast delightedly absorbs a book. In the second, Snow White and the seven dwarfs escape as the sorceress soaks up a story. Lapisraro Comunicacao advertising of Belo Horizonte, Brazil, rendered this pair of illustrated images to appeal to children and to charm their parents, encouraging all to visit the Corre Cutia Bookstore. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Universal Interest in Reading:** Opportunity for developing innovative storytelling techniques that can engage diverse audiences of all ages. - **Creative Advertising Campaigns:** Opportunity to create visually captivating and emotionally compelling advertisements to capture the attention of consumers. - **Promoting Literacy:** Opportunity to develop educational programs and initiatives that encourage reading and literacy skills in communities. ### Who This Affects Most - **Publishing:** Opportunity to revolutionize the publishing industry through digital platforms and interactive reading experiences. - **Advertising:** Opportunity to disrupt traditional advertising methods by incorporating creative and immersive storytelling techniques. - **Education:** Opportunity for educational institutions and organizations to develop innovative reading programs and cultivate a culture of literacy. ## Related on Trend Hunter - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Children's Story-Inspired Libraries](https://www.trendhunter.com/trends/western-academy.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)