# Irrestible Sleep Campaigns These Ads for Corrado Mattresses Showcase How Comfortable They Are By Robyn Currie | Published 2010-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corrado-mattresses References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/06/13/creating-for-corrado-mattresses/) & [typographyserved](http://www.typographyserved.com/Gallery/Corrado-Mattresses/234542) The most recent ad campaign for Corrado Mattresses aims to illustrate that their mattresses are so [comfortable, you will fall asleep](https://www.trendhunter.com/trends/in-search-of-sleep) doing almost anything. Instead of using computer enhancement, the advertising geniuses did this ad in an old school style from scratch with their hands. These images have a great retro-vibe to them, which makes Corrado Mattresses that much cooler. **Implications** - Sometimes the best ads are those that don't need fancy effects or dramatic action to get their point across. Consumers are constantly bombarded with [advertising that is so overproduced](https://www.trendhunter.com/trends/legitimate-you), it's hard to determine what product is even being "advertised." The lack of subterfuge and obfuscation that this campaign embraces is sure to appeal to those who are hungry for a more direct approach. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Retro-style Advertising:** Opportunity for companies to create ad campaigns with a vintage aesthetic, standing out from the overproduced and elaborate ads of today. - **Authenticity in Advertising:** Opportunity for brands to connect with consumers by being transparent and straightforward instead of relying on fancy effects or misdirection. - **Minimalistic Marketing:** Opportunity for companies to simplify their advertising approach and focus on delivering the core message without distractions or excessive production. ### Sectors Adopting This - **Mattress Industry:** Opportunity for mattress companies to create simple and honest advertising campaigns that highlight the comfort and quality of their products. - **Marketing and Advertising Industry:** Opportunity for agencies to offer retro-style and authentic advertising strategies to clients, tapping into the consumer demand for more genuine and direct messaging. - **Design and Art Industry:** Opportunity for artists and designers to collaborate with brands to create handcrafted and nostalgic visual campaigns, providing a refreshing alternative to digital manipulation. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md)