# Carbon Neutral Cork Yoga Mats Corq's Non-Slip Mats are Naturally Anti-Microbial and Eco-Friendly By Riley von Niessen | Published 2020-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corq References: [corqyoga](https://corqyoga.com/products/corq-mat) Corq is a Canadian yoga mat brand that came to fruition when a Calgary couple sought out a more effective design solution to suit their [hot yoga needs](https://www.trendhunter.com/trends/yoga-capsule-collection). Looking to create a mat that blended comfort and support with a durable non-slip design, Corq launched the 'Everyday Mat.' Each 5lb mat is 4mm thick, and features a [premium fine grain cork top layer](https://www.trendhunter.com/trends/forest-for-the-trees) that's sustainably harvested in Portugal, and a [natural rubber underlayer](https://www.trendhunter.com/trends/antifatigue-mat-range) that provides long-lasting and even support. For each order, Corq also donates a portion of its proceeds to the Jarí Para REDD+ Avoided Unplanned Deforestation project. Corq's Everyday Mat is available from the brand's web store, where it retails for $98.00 CAD. Image Credit: Corq ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 71% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Eco-friendly Yoga Mats:** The trend of using sustainable and biodegradable materials for yoga mats is disrupting the traditional market of synthetic materials. - **Donation-based Business Models:** The trend of donating a portion of proceeds to environmental causes is creating opportunities for businesses to stand out and attract socially conscious consumers. - **Cork-based Products:** The trend of using cork as a material for products such as yoga mats offers sustainable and unique solutions for consumers desiring environmentally friendly products. ### Who This Affects Most - **Yoga Industry:** The use of sustainably sourced and environmentally friendly materials for yoga products provides an opportunity for companies to differentiate themselves in a competitive market. - **Eco-friendly Product Industry:** The trend of consumers desiring eco-friendly alternatives to traditional products is creating opportunities for businesses to innovate and offer sustainable solutions. - **Charitable Giving/philanthropy Industry:** The trend of businesses integrating social and environmental responsibility into their business models is driving change towards a more socially conscious consumer market. ## Related on Trend Hunter - [Eco-Friendly Yoga Mats](https://www.trendhunter.com/trends/the-b-mat.md) - [Versatile Cork-Producing Companies](https://www.trendhunter.com/trends/cork-as-a-material.md) - [Galaxy-Themed Vegan Yoga Mats](https://www.trendhunter.com/trends/vegan-yoga-mat.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Heat-Reactive Yoga Mats](https://www.trendhunter.com/trends/aurora-colorchanging-yoga-mat.md) - [Absorbent Colorful Yoga Towels](https://www.trendhunter.com/trends/colorful-yoga-towel.md) - [Eco Cork Organizers](https://www.trendhunter.com/trends/cork-box.md) - [Celebratory Yoga Mat Initiatives](https://www.trendhunter.com/trends/b-mat.md) - [Cork Bicycle Seats](https://www.trendhunter.com/trends/cork-bicycle-seat.md)