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# Skinless Kama Sutra
Anatomist Gunther Von Hagen Sets Out To Shock

By Cowbag | Published 2009-06-24 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/corpse-kama-sutra-anatomist-gunther-von-hagen
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/06/23)

This time it appears controversial artist Gunther von Hagens is really set out to shock, and broached an area he had previously left untouched with his new work that features corpses having sex in varying positions!

This piece is part of the [show coming to London from Berlin](https://www.trendhunter.com/trends/exhibit-columbus). Personally, I don't think it is distasteful because this is what [anatomy and biology](https://www.trendhunter.com/trends/himalaya-pelvis-chair) all boils down to.

**Implications** - Artists and corporations courting controversy or attention can do no better than a [sexually suggestive ad campaign](https://www.trendhunter.com/trends/o-positiv-health) or design. These campaigns attract attention from fans, critics, and curious onlookers who want to know what the clamor is about. By establishing your brand or artwork as edgy, corporations stand a better chance of raising sustained brand awareness.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Controversial Art:** Exploring sexually suggestive themes in art and advertising can attract attention and generate sustained brand awareness.
- **Boundary-pushing Campaigns:** Corporations can court controversy and attention by creating sexually suggestive ad campaigns, attracting fans, critics, and curious onlookers.
- **Edgy Branding:** Establishing a brand as edgy through provocative artwork or advertising can lead to increased brand awareness and recognition.

### Industries Being Reshaped

- **Art:** Artists can explore sexually suggestive themes to attract attention and generate controversy, raising interest in their work.
- **Advertising:** Advertising agencies can create sexually suggestive campaigns to attract attention and generate buzz, increasing brand awareness for their clients.
- **Marketing:** Marketers can leverage provocative and edgy branding to raise sustained brand awareness and drive consumer interest.

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