# Playful Assembly Branding Ideas Joe Ling's IKEA Corporate Visual Identity is Fun and Modern By Farida Helmy | Published 2014-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corporate-visual-identity References: [thedsgnblog](http://thedsgnblog.com/post/79798421689/joe-ling) & [behance.net](http://www.behance.net/JoeLing) Assigned with creating a [corporate visual identity](https://www.trendhunter.com/trends/fragments) for the company of her choice, graphic design student Joe Ling chose to pick [IKEA](https://www.trendhunter.com/trends/allen-key-lamp). Using only four colors -- the actual colors IKEA employs for their designs -- Ling themes her visual identity around the idea of assembly which is what [IKEA furniture](https://www.trendhunter.com/trends/ikea-revealed) is all about. Splitting up the logo in different ways for different branding materials such as business cards, letterheads and tags, the designer creates her work in such a way that when it is put together it re-creates the complete logo once again -- once again capitalizing on the idea of assembling. "The logo is four letterforms drawn from two different perspectives. The letters are freestanding forms designed to represent IKEA’s furniture in a room, showing the ability to mix and match with different angles, styles and perspectives. The logo is organic, just like IKEA, it changes from a black line to a colored one to fit its context," says Ling of her work. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Assembly-based Branding:** Opportunity for companies to create visual identities that highlight the concept of assembly, reflecting the company's values and products. - **Creative Logo Design:** Growing demand for unique and innovative approaches to logo design that incorporate multiple perspectives and can be assembled in different ways. - **Color-themed Visual Identities:** Increasing popularity of visual identities that utilize a limited color palette to create a cohesive and recognizable brand image. ### Where This Applies - **Graphic Design:** Graphic design industry can explore new approaches to logo and visual identity creation, incorporating assembly-based concepts and innovative design techniques. - **Furniture Retail:** Furniture retailers can leverage assembly-based branding strategies to create engaging visual identities that resonate with customers and highlight the unique selling point of their products. - **Marketing and Advertising:** Marketing and advertising professionals can utilize assembly-based branding ideas to create attention-grabbing and memorable campaigns that align with the values and offerings of their clients. ## Related on Trend Hunter - [Flatpack Lighting Design](https://www.trendhunter.com/trends/allen-key-lamp.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Interior Design Concept Guides](https://www.trendhunter.com/trends/style-guide.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Playful Learning Collections](https://www.trendhunter.com/trends/ikea-open-house.md)