# Melting Corporate Logos Gonzalo Piacentino Renders Famous Company Emblems As Dripping Paint GIFs By M | Published 2016-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/corporate-logos References: [designtaxi](http://designtaxi.com/news/388175/Hypnotizing-GIFs-That-Show-Colorful-Versions-Of-Famous-Logos-Melting/) & [gonzalopiacentino.ar](http://www.gonzalopiacentino.com.ar/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Gonzalo Piacentino is a talent graphic designer that has put together a series featuring [corporate logos](https://www.trendhunter.com/trends/golo) that have been redesigned and transformed into [animated GIFs](https://www.trendhunter.com/trends/lidris). The short clips depict the emblems in an array of gradient colors melting away till nothing is left. Each of the logos begin as they are originally known, in a simple flat shape. From there Piacentino turns the logo into a three dimensional graphic that melts away before the viewers eyes as if it is made from a liquid, dripping substance. The logo drips until it fully disappears -- and then the animation starts all over again. The [artistic reinterpretation](https://www.trendhunter.com/trends/artist-logo-remix) showcases how logos might look if they were branded in constant motion, rather than two dimensional as many famous ones currently are. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Animated Logos:** The redesign of static logos to animate and move in 3D, opening up new possibilities for brand engagement and expression. - **Interactive Branding:** Using animated or touch-responsive logo designs, brands can create conversations and emotional connections with users. - **Immersive Branding Experiences:** Innovative use of technology such as AR, VR, and IoT can help brands tell their stories in a more engaging and immersive way. ### Where This Applies - **Graphic Design:** Opportunity to offer branding services that leverage animation and new technologies to create more engaging visual identities. - **Marketing and Advertising:** Opportunity to move beyond traditional logo design and explore interactive and immersive branding experiences to engage consumers in new and exciting ways. - **Tech and Media:** Opportunity to create software, apps, and media products that incorporate interactive logos or immersive branding experiences. ## Related on Trend Hunter - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md) - [Italian Artful Brand Refreshes](https://www.trendhunter.com/trends/iittala.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Digital Branding Assets](https://www.trendhunter.com/trends/signaturesupply.md)