# Elegantly Corporate Editorials MR Magazine's Office Fashion Story Boasts Dapper Business Attire By Jana Pijak | Published 2014-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/corporate-editorial References: [fuckingyoung.es](http://fuckingyoung.es/frans-h-kalun/) & [cargocollective](http://cargocollective.com/amanandaplot) Frans H stars in 'Office', a corporate editorial for MR magazine's September 2014 issue. The image series is captured by photographer Kalun from A Man & A Plot and features dapper wardrobe styling that is courtesy of Clarence Lau. Highlighting a wardrobe of [patterned suits and printed coats](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers), the editorial features designer staples from [Marc by Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Paul Smith and other names. Hair and makeup for MR magazine's 'Office' fashion story is the work of Ziv Lau and Angel Wong who create a Mad Men inspired 60s look for Frans H. The model poses in a stock room, prints files at the photo copier and sits at his desk in this elegantly styled and corporate editorial. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Patterned Suits:** Opportunity for designers to create innovative patterns and prints for business attire. - **Printed Coats:** Potential for fashion brands to incorporate bold prints into their coat designs for a unique corporate look. - **Mad Men Inspired 60s Look:** Space for beauty and makeup companies to create products that capture the retro 60s aesthetic for modern office fashion. ### Where This Applies - **Fashion Design:** Fashion designers can explore new patterns and prints for business attire. - **Fashion Retail:** Retailers can cater to the demand for unique and stylish corporate coats. - **Beauty and Makeup:** Beauty companies could develop makeup and hair products that channel the iconic 60s look for office fashion. ## Related on Trend Hunter - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Youthful Corporate-Inspired Capsules](https://www.trendhunter.com/trends/the-corporate-edit.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)