# Coca-Cola Containers for Developing Nations Coke Distribution for Meds By Going Like Sixty | Published 2008-07-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/corporate-citizens-using-coke-distribution-for-meds References: [treehugger](http://www.treehugger.com/files/2008/07/can-coke-save-lives.php) & [flickr](http://www.flickr.com/photos/73509998@N00/sets/72157594299144032/) The [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-products-recyclable) brand is everywhere, so why is it tough to get medical supplies and other humanitarian goods delivered? Simon Berry wondered the same thing and took the initiative to convince [Coke](https://www.trendhunter.com/trends/cocacola-uk) to use it's ubiquitous distribution network to benefit humanity. Coke is listening. Berry is hoping that they will dedicate one-tenth of their containers for aid in developing nations. Critics (and they are there) resent Berry's suggestion. He has a ready response. **Implications** - Despite the surrounding controversy over the campaign by Simon, he makes a valid point about the accessibility of the Coca-Cola brand, and the humanitarian effort that needs to spread even further in developing nations. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Humanitarian Distribution:** Coca-Cola's distribution network presents an opportunity to streamline aid delivery in developing nations. - **Corporate Social Responsibility:** Coca-Cola's potential dedication of containers for humanitarian aid showcases an avenue for companies to integrate social responsibility into their business model. - **Partnerships for Social Good:** Collaborations between corporations and humanitarian organizations could lead to more efficient and effective delivery of aid in developing nations, as demonstrated by Coca-Cola's initiative. ### Where This Applies - **Humanitarian Aid:** The humanitarian aid industry has an opportunity to streamline their supply chains and improve access to necessary supplies by leveraging the distribution networks of corporations like Coca-Cola. - **Beverage Industry:** Coca-Cola's integration of social responsibility into their business model demonstrates an opportunity for other beverage companies to do the same. - **Corporate Social Responsibility Consulting:** As more corporations seek to integrate social responsibility into their business models, consulting firms specializing in CSR have an opportunity to offer their expertise in implementing sustainable and socially responsible practices. ## Related on Trend Hunter - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md) - [Branded Smart Retail Hubs](https://www.trendhunter.com/trends/coke-buddy.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Charitable Cranberry Sodas](https://www.trendhunter.com/trends/ocean-spray-sparkling-pink-cranberry.md)