# Fertility-Focused Corporate Benefits Kindbody's Fertility Service is Accessible to Benefit Plans By Kalin Ned | Published 2019-03-19 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/corporate-benefit References: [inc](https://www.inc.com/michelle-cheng/kindbody-egg-freezing-employee-perk-millennials.html) & [kindbody](https://kindbody.com/) The corporate benefit plan is expanding with the influx of fertility perks for women employees. Companies like [Facebook](https://www.trendhunter.com/trends/social-media-censorship), [Apple](https://www.trendhunter.com/trends/weight-management), and [Google](https://www.trendhunter.com/trends/berry-fertility) make this available to their female employees, ultimately bringing down anxiety and increasing confidence. However, understandably so, this particular corporate benefit is quite pricy. Kindbody — a New York City-based start-up, is looking into changing the dynamics within this by making the ordeal more affordable for consumers and companies. The services included are egg freezing, vitro fertilization, standard mental health sessions, and wellness coaching. Along with the dedication to improve the health-focused corporate benefit plan, Kindbody also wanted to absolutely revolutionize "the experience of going to a fertility clinic" through aesthetics and inner structures. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Job Trends](https://www.trendhunter.com/jobtrends) ## Key Themes ### Why This Trend Is Growing - **Affordable Fertility Services:** Kindbody is disrupting the fertility industry by making services such as egg freezing and vitro fertilization more affordable. - **Innovative Health-focused Benefits:** The expansion of fertility-focused corporate benefits is driving innovation towards inclusive and holistic health-focused benefits. - **Enhanced Fertility Clinic Experience:** Kindbody is disrupting the fertility clinic experience by prioritizing aesthetics and inner structures. ### Industries Being Reshaped - **Healthcare:** The healthcare industry can incorporate Kindbody's affordable fertility services into their offerings and cater to more customers. - **Human Resources:** Human Resources departments can improve employee benefits by adding inclusive and innovative health-focused benefits, like fertility services. - **Architecture and Design:** Kindbody's emphasis on aesthetics and inner structures in fertility clinics may create opportunities for innovation in the architecture and design industry for healthcare spaces. ## Related on Trend Hunter - [Comprehensive Fertility-Wellness Brands](https://www.trendhunter.com/trends/fertilitywellness-brand.md) - [Updated Fertility App Features](https://www.trendhunter.com/trends/berry-fertility.md) - [At-Home Fertility Testing Kits](https://www.trendhunter.com/trends/athome-fertility-testing-kits.md) - [Comprehensive Fertility Plans](https://www.trendhunter.com/trends/fertility-plan.md) - [At-Home Fertility Care](https://www.trendhunter.com/trends/wisp.md) - [Holistic At-Home Fertility Tests](https://www.trendhunter.com/trends/carrot-fertility.md) - [IVF Insurance Programs](https://www.trendhunter.com/trends/ivf-insurance.md) - [AI-Powered Reproductive Platforms](https://www.trendhunter.com/trends/oto-fertility.md) - [Fertility Support Communities](https://www.trendhunter.com/trends/babymantra.md)