# Blackberry-Based Food Collections The Brand Corphes's Products are Inspired by Storytelling By Mishal Omar | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corphes References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/corphes.html) & [luminous.gr](http://luminous.gr/) The brand Corphes is based in Athens, Greece and it enlisted the creative agency Luminous Design Group to create the packaging for its products. The brand offers [juice and jam](https://www.trendhunter.com/trends/gulf-union-foods), both of which are based in blackberries. The fruits that make up the products were "harvest in the highest altitude of natural agriculture in Greece,' a fact which is stated on the products and that inspires its illustration. The agency did not want to use color in its design of the [glass bottles](https://www.trendhunter.com/trends/fearne-and-rosie) the products come in, and so decided to use [white labeling and drawings](https://www.trendhunter.com/trends/core-legends) – which stand out due to the deep purple hue of the blackberry-based juices and jams. Corphes' products feature contemporary designs along with more mythical imagery. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Greek-origin Produce:** Opportunity for companies to market locally grown produce from Greece, highlighting its unique growing environment. - **Mythical-imagery Packaging:** Incorporating mythical and folkloric elements in packaging design can create a unique selling point for food products. - **Natural-agriculture Sourcing:** Customers are increasingly seeking out products made from sustainably sourced and naturally grown ingredients. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to highlight the unique qualities of locally sourced and naturally grown produce. - **Design and Packaging:** Opportunity for design and packaging companies to offer unique and creative solutions for food and beverage products. - **Agriculture and Farming:** Opportunity for companies specializing in sustainable and natural agriculture to partner with food and beverage companies to supply increasingly mindful customers. ## Related on Trend Hunter - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Mediterranean Food Rebrands](https://www.trendhunter.com/trends/cypressa-1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)