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# DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box

By Ell Smith | Published 2017-08-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/coronas-eclipse-glasses
References: [psfk](https://www.psfk.com/2017/08/corona-issues-guide-turn-box-into-an-eclipse-viewer.html) & [creativity-online](http://creativity-online.com/work/corona-solar-eclipse-pinhole-projector/52494)

[Corona's](https://www.trendhunter.com/trends/corona-100-years) Eclipse Glasses were announced in a brief DIY video, helping the beer company join the ranks of corporations marketing products for the upcoming astrological phenomena.

With the solar corona as the company's namesake, the beer brand is now helping viewers prepare for the upcoming [solar eclipse](https://www.trendhunter.com/trends/2026-cruise-voyages) with simply made protective eyewear. According to [NASA](https://www.trendhunter.com/trends/solar-eclipse-poster), the only safe way to look at an eclipse, or partially eclipsed sun, is through special-purpose solar filters such as “eclipse glasses.”

A 35-second video from Corona highlights the process of transforming a 12-pack of Corona into an eclipse-viewing pinhole camera with the help of aluminum foil and a white piece of paper. The video also recommends consumers save their bottled beer for their Monday night eclipse parties, encouraging groups to post their photos on social media with the hashtag #CoronaEclipse.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 93% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **DIY Eclipse-viewing Gear:** Beer companies and other brands can capitalize on the trend of people making their own simple eclipse-viewing equipment.
- **Brand Marketing for Astrological Events:** More corporations can get involved in marketing products for upcoming astrological phenomena, creating potential partnerships and sponsorships.
- **Solar Safety Products:** As awareness grows for the need for safe solar filters and viewing equipment, companies that manufacture these products can capitalize on the demand.

### Industries Being Reshaped

- **Beverage Industry:** Beer and other beverage companies can create unique marketing campaigns for special events like the solar eclipse, using their products in creative ways.
- **Technology Industry:** Technology companies can create new and innovative ways for people to view the solar eclipse safely and comfortably, filling a need for better eclipse viewing products.
- **Outdoor Recreation Industry:** As outdoor activities such as camping and hiking continue to grow in popularity, outdoor recreation companies can market specific gear for safe eclipse viewing during outdoor excursions.

## Related on Trend Hunter

- [Eyewear Eclipse Campaigns](https://www.trendhunter.com/trends/warby-parker-solar-eclipse.md)
- [Eclipse-Themed Beers](https://www.trendhunter.com/trends/eclipse-themed-beer.md)
- [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md)
- [Protected Beachfront Concepts](https://www.trendhunter.com/trends/sun-reserve.md)
- [Sunshine-Themed Beer Campaigns](https://www.trendhunter.com/trends/sunbrew-sunshine-underground.md)
- [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md)
- [Eclipse-Themed Beverages](https://www.trendhunter.com/trends/the-darkest-hour.md)
- [Eclipse-Inspired Snacking Kits](https://www.trendhunter.com/trends/solar-eclipse-survival-kit.md)
- [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md)