# Co-Branded Digital Travel Hubs The Corona Global Hub Spotlights Experiences Rooted in Nature By Laura McQuarrie | Published 2024-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corona-global-hub References: [marketingdive](https://www.marketingdive.com/news/corona-tripadvisor-global-travel-hub-nature-campaign/712519/)  AB InBev and [Tripadvisor](https://www.trendhunter.com/trends/mars-3) collaborated to launch a co-branded digital travel hub, the [Corona Global Hub](https://www.trendhunter.com/trends/sunset-spots), sharing curated travel guides and itineraries, plus first-hand traveler insights, reviews and discounts. "With around one in five Tripadvisor users prioritizing nature and the outdoors on their holiday, this partnership with Corona is an exciting opportunity to showcase a host of global destinations, with first-hand traveller insight and experience, to get people excited about where to explore next,” said Christine Maguire, global VP of sales and partnerships for Tripadvisor. Through the digital Corona Global Hub, consumers can also access the 2024 Corona Sunsets Festival World Tour and book [curated travel packages](https://www.trendhunter.com/trends/customer-brand-trip). The regional hub is launching in Chile, followed by South Africa, Colombia, Brazil, Canada and more. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 70% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Digital Travel Hubs:** Unlocking new ways for brands to collaborate and create immersive digital experiences for travelers. - **Nature-centric Travel Experiences:** Showcasing an emerging trend where travelers seek experiences rooted in nature and the great outdoors. - **Curated Travel Guides and Itineraries:** Revolutionizing the travel industry by offering personalized guides and itineraries tailored to individual preferences. ### Where This Applies - **Hospitality and Tourism:** Exploring opportunities for hotels and travel companies to partner with brands for enhanced digital travel experiences. - **Beverage and Alcohol:** Creating synergies between beverage companies and travel platforms to promote unique travel destinations and experiences. - **Event Management:** Discovering possibilities for event organizers to integrate digital platforms for promoting and booking travel packages alongside events. ## Related on Trend Hunter - [Sunset View-Inspired Campaigns](https://www.trendhunter.com/trends/sunset-spots.md) - [Branded Island Getaways](https://www.trendhunter.com/trends/corona-island-2025.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Beer Brand Islands](https://www.trendhunter.com/trends/corona-island.md) - [Eco-Friendly Island Paradises](https://www.trendhunter.com/trends/corona-island-1.md) - [Traveler-Focused Pet Hubs](https://www.trendhunter.com/trends/mars-3.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md)