# Geographical Alcohol Ads The Corona Extra Drink Responsibly Campaign Depicts Boozers' Boundaries By Meghan Young | Published 2012-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corona-extra-drink-responsibly References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/corona-beer-depression-state-crash-county-violence-land) & [jwt](http://www.jwt.com) The [Corona](https://www.trendhunter.com/trends/corona-sun-activated-billboard) Extra Drink Responsibly ad campaign illustrates three sad situations in which alcohol never benefits anyone: depression, car crashes and violence. Admirably commissioned by Corona, this popular beer company takes a hard stance against unnecessary and [irresponsible drinking](https://www.trendhunter.com/trends/gordons-mix-it-up). Conceived and executed by JWT, an ad agency based in Madrid, Spain, the Corona Extra Drink Responsibly ad campaign depicts these avoidable scenarios through a set of geographical illustrations. For instance, ‘Depression State’ takes the form of a slumped-over man with cities like ‘Self Hatred,’ ‘Mental Disorder’ and ‘Reduced Appetite.’ These illustrations are accompanied by the sentence, “When you drink there are some boundaries you don’t want to cross.” The Corona Extra Drink Responsibly ad campaign was impressively art directed by Iván de Dios and Francesco Minopoli. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Geographical Illustration Ads:** Using unique illustration style in ads to convey advertising messages. - **Health and Safety Campaigns:** Raising awareness about health and safety through ad campaigns. - **Alcohol Responsibility Messaging:** Encouraging responsible drinking and highlighting potential risks of excessive alcohol consumption. ### Industries Being Reshaped - **Alcohol Industry:** Opportunity to invest in marketing and corporate social responsibility campaigns that emphasize responsible drinking. - **Advertising Industry:** Opportunity to innovate and create unique ad campaigns that convey important messages in creative ways. - **Healthcare Industry:** Opportunity to collaborate with companies and organizations to promote health and safety awareness through various campaigns and initiatives. ## Related on Trend Hunter - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Coastal-Inspired Beer Campaigns](https://www.trendhunter.com/trends/corona-beach.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Sunset View-Inspired Campaigns](https://www.trendhunter.com/trends/sunset-spots.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md)