# Board Game Beer Branding This Corona Board Game Concept Enhances Social Drinking By Amelia Roblin | Published 2012-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corona-board-game References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/12/corona-board-game-student-work.html) & [johnjohnskoog](http://www.johnjohnskoog.com/) Especially as far as 20-somethings go, the words "drinking" and "game" go very well together. It is perhaps surprising then that this [Corona](https://www.trendhunter.com/trends/corona-promotion) Board Game concept has not been used previously as an added attraction for alcohol packaging. Designed by John-John Skoog, this pale ale pastime contributes no extra bulk to the existing components of the [six-pack wrappings](https://www.trendhunter.com/trends/range-of-beers). Once you remove each bottle of Corona Extra, the box can be folded out to reveal an illustrated path with a distinguishable start, finish and challenge squares along the way. In the Six-Pack Board Game, bottle caps become the game pieces and a clever smartphone app provides dice and task cards once you've scanned the carton's QR code. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Beer Packaging:** The use of interactive elements in beer packaging, such as games, enhances the consumer experience and creates a unique selling point for brands. - **Integration of Digital and Physical Components:** The integration of digital components, like smartphone apps, with physical products like board games, offers new opportunities for engagement and interaction. - **Targeting Millennials Through Gamification:** Incorporating game elements into products appeals to the millennial demographic and can increase brand loyalty and recognition. ### Who This Affects Most - **Alcoholic Beverage Packaging:** Innovations in beer packaging, such as the incorporation of board games, create opportunities for differentiation and increased consumer engagement. - **Mobile Application Development:** Developing smartphone apps that integrate with physical products, like board games, opens up new avenues for digital innovation and user interaction. - **Marketing and Advertising:** Using gamification techniques in branding and promotional campaigns allows businesses to captivate target audiences and create memorable experiences. ## Related on Trend Hunter - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Alcohol-Centered Board Games](https://www.trendhunter.com/trends/monopoly-board-crawl.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Bar-Inspired Trivia Games](https://www.trendhunter.com/trends/pub-quiz-the-board-game.md) - [Card-Themed Craft Beers](https://www.trendhunter.com/trends/norwalk-brew-house-and-don-clemente-loteria.md)