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# Levitating Tables
The Corocotta Table by Jason Phillips Looks like Magic

By Vittoria Natarelli | Published 2010-08-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/corocotta-table-by-jason-phillips
References: [contemporist](http://www.contemporist.com/2010/07/30/the-corocotta-table-by-jason-phillips-design/) & [jasonphillipsdesign](http://www.jasonphillipsdesign.com/)

The Corocotta Table by Jason Phillips is an incredible table design that looks like it is floating from certain angles.

Named after a Cantabrian warrior, the table is structurally beautiful and looks like a [piece of art](https://www.trendhunter.com/trends/monumental-table). The designs of Jason Phillips are always impressive, leaving me to wonder if they even belong in a home. The Corocotta Table by Jason Phillips is definitely a table worthy for talk.

**Implications** - In the last few years there has been a marked increase in the importance of stylistic originality. One of the best ways a company can capitalize on this is by redesigning [traditional, household products](https://www.trendhunter.com/trends/modern-table-designs) and utilizing novelty to lure consumers. By adding a radical novel design, the company immediately differentiates itself from other similar companies and connects pragmatism and ingenuity, which is sure to appeal to innovation-obsesssed consumers.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 64% | Activity: 74% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Stylistic Originality:** Redesign traditional household products with a radical new design to differentiate from similar companies and appeal to innovation-obsessed consumers.
- **Artistic Furniture:** Design furniture with stylistic elements, blurring the line between furniture and art.
- **Optical Illusion Furniture:** Create furniture that utilizes optical illusions to create a unique and mesmerizing design feature.

### Sectors Adopting This

- **Furniture Design:** Incorporate new and unique design elements to create furniture that stands out among the competition.
- **Home Decor:** Innovate on traditional home decor items to create visually appealing and conversation-worthy pieces.
- **Lifestyle Innovation:** Find ways to incorporate artistic and visually striking objects into daily life to create a more immersive and engaging experience.

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