# Tattoo-Inspired Wine Bottles Cornish Mead Company Rebrands After 50 Years By Meghan Young | Published 2011-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cornish-mead-company References: [core77](http://www.core77.com/blog/object_culture/wine_packaging_redesign_gets_the_tattoo_treatment_18343.asp) & [thedrum](http://www.thedrum.co.uk/news/2011/01/20/17832-drinks-producer-rebrands-after-50-years/) [Cornish Mead Company](https://www.trendhunter.com/trends/cornish-bakery-menu) takes wine into a whole new territory with their [rebranding](https://www.trendhunter.com/trends/anteel-tequila). It's been 50 years since their wine bottles have undergone a makeover and they've decided to go at it with a bang. Inspired by tattoos, these Cornish Mead Company designs bring edginess to what has otherwise always been a refined pastime. As though bridging the gap between [beer/whiskey and wine](https://www.trendhunter.com/trends/whisky-designs), Cornish hopes to emphasize wine's strength and character rather than its traditional refined image. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 32% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Tattoo-inspired Wine Labels:** The trend of using tattoo-inspired designs on wine labels offers an opportunity for wineries to attract a younger, edgier demographic. - **Rebranding in the Wine Industry:** The trend of rebranding in the wine industry presents an opportunity for established companies to update their image and appeal to new consumer preferences. - **Alternative Wine Packaging:** The trend of innovative wine bottle designs, such as tattoo-inspired labels, creates opportunities for wineries to differentiate their products and appeal to a wider audience. ### Sectors Adopting This - **Wine Production:** The wine production industry can explore the use of tattoo-inspired designs to reinvigorate their branding and attract a new customer base. - **Packaging Design:** The packaging design industry can capitalize on the trend of tattoo-inspired wine labels by offering creative solutions and helping wineries stand out on store shelves. - **Marketing and Advertising:** The marketing and advertising industry can assist wineries in leveraging the trend of tattoo-inspired wine labels to create impactful campaigns that resonate with consumers seeking unique and unconventional experiences. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)