# Eyeball Jewelry (UPDATE) The ‘JewelEye' Piercing Will Pimp your Sclera By lourdes sanchez bayas | Published 2009-05-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/cornea-jewelry-update-jeweleye-will-pimp-your-eyeballs References: [hautemacabre](http://hautemacabre.com/2009/05/put-some-sparkle-in-your-eye/#more-4710) For those people who live on the very edge of the body mod subculture, tattoos and [body piercings](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts), however edgy, may become passe sometime soon. For the hard core crowd, therefore, [eye jewelry](https://www.trendhunter.com/trends/fairy-1-day) may become the next frontier in [cosmetic body modification](https://www.trendhunter.com/trends/temporary-oral-tattoos). Since 2004, eye surgeons at the Netherlands Institute for Innovative Ocular Surgery have been implanting a tiny pieces of jewelry called a “JewelEye” under the surfaces of eyes. The procedure involves inserting a 3.5 mm (0.13 inch) wide piece of specially developed jewelry (the range includes a glittering half-moon or heart) into the eye’s sclera. The implant is made of platinum and it can be molded in all kinds of desired shapes and sizes. Check out the video to see how the scary procedure is done. Be warned that the video is very graphic. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Eye Jewelry:** The practice of eye jewelry implantation is growing in popularity and presents opportunities for innovation in cosmetic body modification. - **Extreme Body Mod:** The trend of extreme body modification continues to evolve and push boundaries where innovation can drive new forms of expression. - **Surgical Implants:** Advancements in surgical implants have opened up new possibilities for body modification. ### Industries Being Reshaped - **Cosmetics:** Advancements in cosmetic body modification present opportunities for the cosmetics industry to expand their offerings. - **Medical:** The medical industry could explore uses for implantable jewelry that extend beyond cosmetic modification, such as in vision or medical diagnosis. - **Body Modification:** The body modification industry is continuously evolving and has opportunities to create new and unique services for consumers seeking extreme body modifications. ## Related on Trend Hunter - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Virtual Piercing Apps](https://www.trendhunter.com/trends/the-face-piercing-app.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Stylish Jewelry-Inspired Earplugs](https://www.trendhunter.com/trends/jing-designer-earplugs.md) - [Expressive Piercing Campaigns](https://www.trendhunter.com/trends/pierced-by-claires.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Glitter-Colored Contact Lenses](https://www.trendhunter.com/trends/fairy-1-day.md) - [Bioprinted Corneal Implants](https://www.trendhunter.com/trends/corneal-implants.md)