# Luxurious Music Festival Accommodations Cornbury's Pop-Up Hotel Caters to an Upscale Clientele By Katherine Pendrill | Published 2016-08-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cornbury References: [cornburyfestival](http://www.cornburyfestival.com/info/pop-hotel/) This year, England's Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at [music festivals](https://www.trendhunter.com/trends/coachella-experience), those with a little bit of extra cash to burn are willing to spend more in order to enjoy a more comfortable experience. As a result, festivals such as Cornbury have taken steps to cater to discerning festival-goers. In addition to camping and glamping, this year's Cornbury Music Festival also included on-site hotel accommodations. The [pop-up boutique hotel](https://www.trendhunter.com/trends/omani-desert-popup) allowed guests to stay close to all the festival action without sacrificing comfort, peace or privacy. As a result, guests were able to stay in [luxury yurts](https://www.trendhunter.com/trends/nokken-softshell-tent) complete with bathrooms, private terraces, on-site spa services and a dedicated dining area. As outlined on the festival website, the pop-up hotel was designed to "offer the romance of glamping with the services of a boutique hotel." The luxury hotel experience demonstrates the growing demand for more upscale festival accommodations for music lovers with money to spend. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Festival Accommodations:** Opportunity for companies to create high-end accommodations at music festivals to cater to discerning festival-goers. - **Glamping:** Chance to offer glamorous camping experiences with luxurious amenities at music festivals. - **Boutique Hotel Services:** Potential for providing boutique hotel services, such as private terraces and on-site spa services, at pop-up hotels during music festivals. ### Where This Applies - **Hospitality Industry:** Opportunity for hotels and resorts to expand their services by offering luxury accommodations at music festivals. - **Event Management Industry:** Opportunity for event management companies to specialize in creating upscale festival experiences, including luxury accommodations. - **Camping Equipment Industry:** Chance to develop and market high-end camping equipment and accessories for luxury camping experiences at music festivals. ## Related on Trend Hunter - [Baby Boomer Glampsites](https://www.trendhunter.com/trends/baby-boomer-glampsites.md) - [Glamorous Camping Experiences](https://www.trendhunter.com/trends/lulu-glamping.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Up-Cycled Glamping Experiences](https://www.trendhunter.com/trends/ek-solutions.md) - [Festival-Ready Fashion Rentals](https://www.trendhunter.com/trends/the-festival-closet.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Unique Festival Pop-Ups](https://www.trendhunter.com/trends/melo-matcha-x-free-people.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md)