# Simplified Corn Tortillas Chipotle's Corn and Flour Tortillas Have Just Two to Five Ingredients By Laura McQuarrie | Published 2017-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corn-tortillas References: [brandeating](http://www.brandeating.com/2017/03/chipotles-tortillas-and-chips-are-now-made-with-just-two-to-five-ingredients.html) & [chipotle](https://chipotle.com/) As an alternative to most tortillas that can be purchased at the store or a fast food chain that are made with more than a dozen ingredients, Mexican fast food chain [Chipotle](https://www.trendhunter.com/trends/cheesy-chipotle-chicken-quesadilla) created new [corn tortillas](https://www.trendhunter.com/trends/chickpea-tortillas) that boast minimal ingredients. The new tortillas from Chipotle are made with between two to five ingredients; the flour tortillas are comprised of only flour, water, salt, yeast and canola oil, while the corn variety is a combination of just corn masa flour and water.These tortillas are used to make a variety of menu items at Chipotle, including [tacos, burritos and chips](https://www.trendhunter.com/trends/bean-rice-and-cheese-burrito). Most notably, Chipotle is now recognized as the only natural restaurant brand to exclude added colors, flavors, or preservatives from the food that it serves in the United States. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Minimal Ingredient Foods:** The trend of creating food products with a reduced number of ingredients presents opportunities for new, simplified recipes and healthier options. - **Natural and Preservative-free:** The growing demand for natural and preservative-free food products creates a space for innovation in the food industry to cater to health-conscious consumers. - **Clean Label Transparency:** Consumers increasingly seek food products with transparent and easily recognizable ingredients, leading to opportunities in labeling and packaging innovation. ### Who This Affects Most - **Fast Casual Restaurants:** Fast casual restaurants can capitalize on the trend of minimal ingredient foods by offering simpler, healthier meal options that resonate with consumers. - **Catering and Event Services:** Catering and event services can tap into the demand for natural and preservative-free food options, providing fresh and wholesome meals for various occasions. - **Food Labeling and Packaging:** The need for clean label transparency creates opportunities for the food labeling and packaging industry to develop innovative solutions that clearly communicate product ingredients and origins. ## Related on Trend Hunter - [Two-Ingredient Tortillas](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Tortilla-Focused Businesses](https://www.trendhunter.com/trends/art-of-the-tortilla.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Mexican Cuisine Tortilla Chips](https://www.trendhunter.com/trends/tostitos-mexican-street-corn.md) - [Better-for-You Tortilla Products](https://www.trendhunter.com/trends/lowcarb-tortillas.md) - [Low-Calorie Tortilla Collections](https://www.trendhunter.com/trends/60calorie-gourmet-wrap.md) - [Organic Clean Label Tortillas](https://www.trendhunter.com/trends/rise-puff.md) - [Chickpea-Based Tortillas](https://www.trendhunter.com/trends/chickpea-tortillas.md)