# Sweet Pole-Inspired Desserts Corn on the Cob Cupcakes are Covered in Jellybeans By Meghan Young | Published 2014-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corn-on-the-cob-cupcakes References: [yumsugar](http://www.yumsugar.com/Corn-Cob-Cupcake-Recipe-34699629) Barbecue season is nearly upon those living in the Northern Hemisphere and with that comes a sweet and savory staple that has been cleverly reinterpreted with the Corn on the Cob Cupcakes recipe. A creative twist on the delicious summer treat, these deceptive desserts are made to look like carefully cut cooked corn. But in place of the kernels, these confections are covered in [yellow, cream and white jellybeans](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit). Created by Brandi Milloy of Yum Sugar, the Corn on the Cob Cupcakes are made using a browned cupcake mix, [browned butter frosting](https://www.trendhunter.com/trends/frosted-cornbread) and the crucial decorations, which include a Starburst candy that stands in for a slab of butter. Cute and delicious, these cupcakes would be the perfect dish to make for a potluck this summer. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Creative Dessert Reinterpretation:** Opportunity to innovate and create unique and visually appealing dessert concepts using unconventional ingredients and presentation. - **Deceptive Desserts:** Potential to create desserts that mimic other foods or objects, adding an element of surprise and novelty to the dining experience. - **Visual Presentation in Desserts:** Opportunity to explore new ways of visually presenting desserts, focusing on aesthetics and creating Instagram-worthy treats. ### Industries Being Reshaped - **Food and Beverage:** Restaurants, bakeries, and catering businesses can capitalize on the trend by creating and marketing inventive desserts for their menus or events. - **Event Planning:** Event planners and organizers can incorporate these deceptive desserts into their themes, offering a unique and memorable treat for attendees. - **Social Media and Influencer Marketing:** Social media platforms and influencers can leverage the trend by showcasing and promoting visually stunning desserts, generating engagement and driving traffic to food-related content. ## Related on Trend Hunter - [Cornbread Berry Ice Creams](https://www.trendhunter.com/trends/huckleberry-cornbread-pudding.md) - [Savory Ice Cream Treats](https://www.trendhunter.com/trends/milk-bars-seasonal-summer-offering.md) - [Churro-Inspired Cornbread Mixes](https://www.trendhunter.com/trends/cinnamon-churro-cornbread.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Picnic-Ready Dessert Cups](https://www.trendhunter.com/trends/summer-cups.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Peculiar Corn-Crusted Pizzas](https://www.trendhunter.com/trends/corncob-crust-pizza.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Lemonade-Inspired Dessert Collabs](https://www.trendhunter.com/trends/simply-lemonadeinspired-cupcakes.md)