# One-Ingredient Breakfast Cereals M&S' Corn Flakes Cereal is Made Without Salt, Sugar and Additives By Laura McQuarrie | Published 2025-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corn-flakes-cereal References: [famouscampaigns](https://www.famouscampaigns.com/2025/03/ms-disrupts-cereal-aisle-with-only-1-ingredient-cornflakes/?utm_source=rss&utm_medium=rss&utm_campaign=ms-disrupts-cereal-aisle-with-only-1-ingredient-cornflakes) & [marksandspencer](https://www.marksandspencer.com/)  At a time when people are becoming increasingly skeptical of highly processed food, [M&S](https://www.trendhunter.com/trends/Boann-Distillery) introduced plain and simple Corn Flakes cereal made with just one ingredient: corn. The packaging for the breakfast cereal highlights the product's pared-back ingredient list, emphasizing negative space as a representation of the cereal's many exclusions like salt, sugar and additives. While better-for-you cereals have taken over the breakfast cereal category for several years, consumers are drawn in by the simplicity of [minimal-ingredient breakfast foods](https://www.trendhunter.com/trends/ms-foods-only-ingredients) over those that make lengthy nutritional claims. M&S also offers several other simply made cereals, like [five-ingredient Multigrain Hoops](https://www.trendhunter.com/trends/fuel10k-multigrain-hoops) (oat flour, corn flour, brown rice flour, date syrup and salt) and six-ingredient Choco Hoops featuring the same ingredients, plus cocoa powder. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 69% | Activity: 73% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Ingredient Branding:** Consumers are increasingly attracted to products that emphasize simplicity and transparency through minimal ingredient lists and straightforward packaging design. - **Rise of Clean Label Products:** The demand for clean label products is surging, as people seek out foods that eliminate artificial additives and preservatives for a more natural consumption. - **Skepticism Towards Processed Foods:** Heightened consumer skepticism of highly processed foods is fueling interest in products boasting transparency and authenticity in their manufacturing processes. ### Where This Applies - **Breakfast Cereals:** The breakfast cereal industry is innovating towards simpler, more natural products in response to growing consumer demands for health-conscious and minimally processed options. - **Packaged Food:** In the packaged food industry, there's a shift towards crafting products with short, clean labels as consumers become more ingredient-savvy and health-focused. - **Health and Wellness:** The health and wellness industry is expanding its influence by encouraging food manufacturers to develop products with transparent ingredient lists and natural formulations. ## Related on Trend Hunter - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [Minimal-Ingredient Pantry Staples](https://www.trendhunter.com/trends/ms-only-ingredients.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Nutritious Organic Cereal Products](https://www.trendhunter.com/trends/kall-golden-cornflakes.md) - [No-Added-Sugar Breakfast Cereals](https://www.trendhunter.com/trends/holies-cereal.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Instant No-Added-Sugar Oats](https://www.trendhunter.com/trends/quaker-simply-range.md) - [High-Fiber Low-Sugar Cereals](https://www.trendhunter.com/trends/cereal-range.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md)