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# Multifunctional Cork Packaging Designs
Cacaodivine's Packaging Offers a Complimentary Service

By Kalin Ned | Published 2018-07-31 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/cork-packaging
References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/02/cacaodivine-winebites-wine-chocolate.html) & [cacaodivine](http://www.cacaodivine.com/)

There are plenty of cork packaging concepts on the market but knowing how to successfully tie the design to the product is a completely different endeavor. Commissioned by Portugal-based company Cacaodivine, creative agency Nuno Baptista develops a functional and user-friendly cork packaging design that responds to the ritual of the product's consumption.

The sweets are very thin chocolate discs that are filled "with the [best wines in the world](https://www.trendhunter.com/trends/chloe-wine-collection)." Taking into consideration that Cacaodivine's offering will be consumed in an alcohol-friendly setting, Nuno Baptista designs a simple yet stylishly quirky cork packaging design. The 'Wine Bites' are wrapped and enclosed with [two tied coasters](https://www.trendhunter.com/trends/polka-coffee-table) that can be later used as functional tableware accessories, protecting one's furniture from pesky glass rings.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 78% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Multifunctional Packaging:** Designing packaging with additional functions beyond transportation and storage presents opportunities to enhance the customer experience and add value to the product.
- **Sustainable Packaging:** Using natural materials like cork presents an opportunity to reduce waste while providing a unique and eco-friendly packaging solution.
- **Brand-specific Packaging:** Designing packaging that is tailored to a specific brand in terms of style and functionality can help differentiate that brand and create a memorable experience for consumers.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can benefit from innovative packaging designs that enhance the customer experience, reduce waste, and showcase the brand's unique qualities and values.
- **Wine and Spirits:** The wine and spirits industry can benefit from packaging designs that cater to the experience of consuming alcoholic beverages and provide functional tableware accessories that add value to the product.
- **Eco-friendly Products:** The eco-friendly products industry can benefit from packaging designs that use sustainable materials like cork and provide multifunctional solutions that reduce waste and add value to the product.

## Related on Trend Hunter

- [Versatile Cork-Producing Companies](https://www.trendhunter.com/trends/cork-as-a-material.md)
- [Sustainable Wine Cork Products](https://www.trendhunter.com/trends/sustainable-cork-products.md)
- [Eco Cork Organizers](https://www.trendhunter.com/trends/cork-box.md)
- [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md)
- [Grainy Cork Furniture Capsules](https://www.trendhunter.com/trends/clover-collection-2.md)
- [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)
- [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)
- [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)
- [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md)
