# Creamy Tonal Chunky Sneakers Nike's Air Max 97 Sneakers Get a New Cork Colorway By Amy Duong | Published 2021-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cork-colorway References: [hypebeast](https://hypebeast.com/2021/5/nike-air-max-97-cork-coconut-milk-volt-dc4012-100-info) [Nike's](https://www.trendhunter.com/trends/velvet-brown) signature [Air Max 97](https://www.trendhunter.com/trends/cosmic-unity-3) sneaker model is getting a Cork colorway update that is brightened with a light tonal palette as well. The 'Coconut Milk' hue makes up a lot of the upper and most of the shoe is made using white canvas materials. It is then accented with a series of bright accents including a Fig. 6 detail embroidered on top of the tongue section. Additional accents include the [dark yellow mesh material](https://www.trendhunter.com/trends/university-gold-2) that builds the collars to match the same color that runs along with the mudguards. This is a thin strip of cork material and as a touch of branding, there is a small Swoosh embroidered at the mudguards as well. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Chunky Sneaker Trend:** As chunky sneakers continue to remain popular, brands can explore new colorways and materials. - **Tonal Color Trend:** Tonal colorways provide an opportunity for brands to create unique and cohesive designs. - **Branded Accents Trend:** Adding branded accents like the embroidered Swoosh can elevate the design of sneakers and create a unique look. ### Industries Being Reshaped - **Footwear Industry:** As the popularity of chunky sneakers continues, the footwear industry should explore new colors and material options to keep up with the trend. - **Fashion Industry:** Tonal colorways can be utilized in various fashion categories, providing an opportunity for fashion brands to create cohesive looks across their collections. - **Marketing Industry:** Branded accents are a great opportunity for marketing teams to create brand recognition and add a unique touch to product designs. ## Related on Trend Hunter - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/pegasus-wave.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Earthy Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/cave-stone.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md)