# Controversial Corn Chips Coriander Doritos is a "Fragrant and Indulgently Soapy” Snack By Laura McQuarrie | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coriander-doritos References: [delicious.au](https://www.delicious.com.au/food-files/article/doritos-release-coriander-flavoured-corn-chips/gpzm2hji?r=foodfiles)  Cilantro, the leaves of the coriander plant, is a divisive ingredient that's adored by some and despised by others and it takes center stage in Coriander [Doritos](https://www.trendhunter.com/trends/doritos-tangy-tamarind), the newest snack flavor promising to challenge taste buds and spark culinary debates. The newest corn chip flavor from Doritos was inspired by one of the most controversial herbs, which some people experience as "soapy" as a result of a variation in a group of olfactory receptor genes. With this new flavor, Doritos is leaning into this unconventional profile, describing its snack as “deliciously fragrant and indulgently soapy." By nature, not everyone will love the limited-edition Doritos Coriander. "We know some Doritos fans are going to love it," says Vandita Pandey, Chief Marketing Officer [ANZ](https://www.trendhunter.com/trends/pringles-spicy-range), [PepsiCo](https://www.trendhunter.com/trends/notmayo-doritos), "But we also know some will hate it." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 75% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Flavors:** Coriander Doritos is a limited-edition snack flavor that challenges taste buds and sparks culinary debates. - **Unconventional Profiles:** Doritos' new flavor leans into the unconventional profile of coriander, describing it as deliciously fragrant and indulgently soapy. - **Divisive Ingredients:** Coriander Doritos takes center stage by featuring cilantro, a divisive ingredient that some adore and others despise. ### Sectors Adopting This - **Snack Food:** Coriander Doritos introduces a limited-edition flavor that challenges the traditional snack food market. - **Food and Beverage:** Doritos' unconventional flavor profiles open the door for disruptive innovation in the food and beverage industry. - **Culinary:** Coriander Doritos sparks culinary debates, creating opportunities for chefs and food enthusiasts to experiment with divisive flavors. ## Related on Trend Hunter - [Viral Cilantro Soaps](https://www.trendhunter.com/trends/cilantro-soap.md) - [Cilantro-Flavored Spirits](https://www.trendhunter.com/trends/empirical-cilantro-1.md) - [Citrus-Forward Tangy Snack Chips](https://www.trendhunter.com/trends/doritos-tangy-tamarind.md) - [Divisive Herb Pizzas](https://www.trendhunter.com/trends/cilantro-pizza.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Tangy Multi-Flavor Snack Chips](https://www.trendhunter.com/trends/doritos-collisions-tangy-pickle-and-cool-ranch.md) - [Spiced Tangy Condiment Chips](https://www.trendhunter.com/trends/doritos-golden-sriracha.md)