# Athlete-Backed Yoga Gear CorePower Yoga And Venus Williams Unite to Launch Performance Activewear By Kanesa D | Published 2023-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/corepower-yoga References: [forbes](https://www.forbes.com/sites/yolarobert1/2023/11/13/corepower-yoga-and-venus-williams-launch-performance-activewear/?sh=f834787756d3) & [corepoweryoga](https://www.corepoweryoga.com/)  CorePower Yoga, the leading national yoga studio brand, has unveiled its inaugural collaboration with [EleVen](https://www.trendhunter.com/trends/heatonist-no-eleven) by [Venus Williams](https://www.trendhunter.com/trends/gillette-venus-1), introducing a bespoke collection of yoga-focused activewear. This exclusive collaboration seamlessly merges performance, comfort, and fashion, inspiring individuals to elevate their yoga practice with style. Crafted from an ultra-soft, second-skin compressive fabric, each item in the collection is meticulously designed to deliver optimal performance while ensuring consumers are comfortable and cozy. CorePower Yoga's foray into the [activewear collaboration](https://www.trendhunter.com/trends/nikeskims-collection) aligns with the brand's commitment to providing a holistic and empowering yoga experience. “EleVen and CorePower Yoga are both women-led organizations with similar missions of creating a community that helps to empower women, so I definitely felt that we were aligned in our shared values [...]," said Venus Williams. Image Credit: CorePower Yoga ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 6% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Performance Activewear Collaboration:** The collaboration between CorePower Yoga and EleVen by Venus Williams introduces a bespoke collection of yoga-focused activewear, merging performance, comfort, and fashion. - **Second-skin Compressive Fabric:** Crafted from an ultra-soft, second-skin compressive fabric, each item in the collection is designed to deliver optimal performance while ensuring comfort and coziness. - **Holistic and Empowering Yoga Experience:** CorePower Yoga's foray into activewear collaboration aligns with their commitment to providing a holistic and empowering yoga experience. ### Industries Being Reshaped - **Yoga and Fitness Apparel:** The collaboration between CorePower Yoga and EleVen by Venus Williams introduces a new line of yoga-focused activewear, catering to the growing demand for stylish and performance-oriented gear. - **Fitness Centers and Studios:** As CorePower Yoga expands its brand offerings into activewear collaboration, it creates an opportunity for fitness centers and studios to enhance their retail offerings and provide a holistic experience for their customers. - **Fashion and Sportswear Retail:** The launch of the CorePower Yoga and EleVen by Venus Williams collaboration creates a new trend in the fashion and sportswear retail industry, combining fitness and style in yoga-focused activewear. ## Related on Trend Hunter - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Automotive-Inspired Yoga Gear](https://www.trendhunter.com/trends/yoga-capsule-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Luxury Pilates Capsules](https://www.trendhunter.com/trends/celine-2.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md)