# Dish-Dispensing Campaigns Corelle Chip-Resistant Dinnerware Sold in Vending Machines By Meghan Young | Published 2011-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/corelle-chip-resistant-dinnerware References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/world-kitchen-vending-machine/) & [corelle](http://www.corelle.com) What better way to advertise the new [Corelle](https://www.trendhunter.com/trends/corelle) Chip-Resistant Dinnerware set than by placing it, unprotected, in a vending machine. Potential customer passersby would see this unique vending machine and be intrigued enough to purchase one or two. As they see the dishes drop without a chip or crack, they would be astonished and then completely sold on this dishware brand. That is exactly what happened with the Corelle Chip-Resistant Dinnerware vending machine campaign. In fact, the company saw a 10% sales increase in one month because of it. Conceived and executed by [China](https://www.trendhunter.com/trends/china-pond-passive-house)-based ad agency [Grey](https://www.trendhunter.com/trends/lenovo-legion-r7-rt75), the Corelle Chip-Resistant Dinnerware campaign had these custom-made vending machines placed in target areas to increase awareness of the brand. It was art directed by Marx Zhu, David Yang and Kevin Ji. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 3% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Vending Machine Advertising:** There are opportunities to create campaigns that combine vending machines and unique product experiences to increase product awareness and sales. - **Chip-resistant Products:** There are opportunities to develop products that are advertised as chip-resistant, which can provide a unique selling point and increase consumer interest. - **Interactive Brand Experiences:** There are opportunities to create interactive experiences with products to increase brand engagement and consumer interest. ### Who This Affects Most - **Advertising:** There is potential for ad agencies to create unique vending machine campaigns that increase brand awareness and sales for their clients. - **Dinnerware:** There are opportunities for dinnerware manufacturers to create chip-resistant products and use unique advertising campaigns to increase consumer interest and sales. - **Retail:** Retailers could potentially use vending machines as a way to sell products in unique and unexpected ways, creating a memorable experience for customers and increasing sales. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md)