# Functional Hydration Beverages Core Hydration Launched 3 New Products with Functional Ingredients By Grace Mahas | Published 2023-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/core-hydration References: [hydratewithcore](https://hydratewithcore.com/)  [Core](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) Hydration+ is a new [vitamin-enhanced water](https://www.trendhunter.com/trends/rubicon-spring-vits) with scientifically proven functional ingredients and real fruit extracts and essences that provide a hint of flavor. Available in three flavors, these bottles of water offer more than just hydration, they each have unique benefits that can help support wellness - immunity, hair/skin/nail health, and relaxation. All Core Hydration+ flavors have 0 calories, no sugar or sweeteners, come in a 100% recycled plastic bottle and just like all Core Hydration Bottles are BPA free. Core Hydration+ Immunity helps supports a healthy immune system with Vitamin C and Zinc with a hint of taste from natural lemon extract. Core Hydration+ Vibrance, on the other hand, helps [supports healthy skin, hair and nails](https://www.trendhunter.com/trends/ingestible-wellness) with Biotin, Vitamin C and Zinc with a hint of taste from natural pink grapefruit extract. Core Hydration+ Calm is infused with L-theanine to help support relaxation with a clean cucumber taste from natural cucumber essence. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 74% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Hydration Beverages with Added Benefits:** Core Hydration's new line of vitamin-enhanced, fruit-infused water with functional ingredients offers hydration with added benefits such as immunity, hair/skin/nail health, and relaxation. - **Science-backed Wellness Beverages:** Functional hydration beverages with scientifically proven ingredients offer an opportunity to disrupt the wellness industry and appeal to health-conscious consumers. - **Sustainability in Functional Beverages:** Functional hydration beverages packaged in 100% recycled plastic bottles and free from BPA offer a sustainable alternative for environmentally conscious consumers. ### Where This Applies - **Beverage Industry:** The functional hydration beverage industry could gain market share through science-based formulas and unique flavor combinations to appeal to a broader consumer base. - **Wellness Industry:** Functional hydration beverages with added benefits align with the wellness industry and appeal to a growing number of health-conscious consumers. - **Sustainable Packaging Industry:** Functional hydration beverage manufacturers can disrupt the sustainable packaging industry by providing eco-friendly alternatives to traditional plastic bottles. ## Related on Trend Hunter - [Carbonated Hydration Drinks](https://www.trendhunter.com/trends/core-500-cola.md) - [Flavorful Functional Hydration Drinks](https://www.trendhunter.com/trends/essentia-hydroboost.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Beautifying Hydration Mixes](https://www.trendhunter.com/trends/ingestible-wellness.md) - [Cognition-Supporting Hydration Satchets](https://www.trendhunter.com/trends/heights.md)