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# Wireless Curling Wands
Lunata Hair is Launching Its Cordless Hair Styler at CES 2019

By Laura McQuarrie | Published 2019-01-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cordless-hair-styler
References: [prnewswire](https://www.prnewswire.com/news-releases/wireless-haircare-has-arrived-lunata-hair-seeks-to-revolutionize-the-haircare-industry-with-its-launch-of-innovative-cord-free-styling-products-at-the-consumer-electronics-show-on-january-8-11-2019-300774194.html) & [indiegogo](https://www.indiegogo.com/projects/the-lunata-cordless-convertible-curling-iron#/)

When it comes to getting ready on the go, it's not uncommon to see women applying makeup in their cars or on public transportation and soon, innovative devices like cordless hair stylers will provide even more freedom away from walls and outlets. At CES 2019, Lunata Hair, a Toronto-based company, is launching its portable, wireless styling product range, which includes hair straighteners and curling wands.

One of the emerging beauty tech brand's innovations that will be shown at the Consumer Electronics Show is a haircare tool with a 32mm titanium barrel and a removable clip, which makes it capable of transitioning from a traditional curling iron to a clipless wand.

While the battery-powered hair styler boasts a cord-free mode for on-the-go use, it may also be used plugged in when needed.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 89% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What's Driving This Trend

- **Wireless Hair Styling:** The introduction of cordless hair stylers provides convenience and freedom for on-the-go styling.
- **Beauty Tech:** The emerging trend of beauty tech offers innovative devices that combine beauty and technology.
- **Dual-function Hair Tools:** Haircare tools with removable features allow for versatile styling options.

### Who This Affects Most

- **Beauty:** The beauty industry can incorporate wireless hair styling technology into their product offerings.
- **Technology:** The technology sector can collaborate with beauty brands to develop and improve beauty tech products.
- **Retail:** Retailers can benefit from offering a range of wireless hair stylers and other beauty tech devices.

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