# Portable Cordless Blenders The NutriBullet GO Cordless is Compact and Convenient By Laura McQuarrie | Published 2021-01-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cordless-blender References: [prnewswire](https://www.prnewswire.com/news-releases/nutribullet-puts-nutrition-on-the-move-with-launch-of-nutribullet-go-cordless-blender-and-ready-to-blend-smoothies-301206469.html) & [nutribullet](https://www.nutribullet.com/) [NutriBullet's](https://www.trendhunter.com/trends/nutribullet-flex) [GO](https://www.trendhunter.com/trends/greens-on-the-go) cordless blender was created to support people who constantly find themselves on the go and in need of a simple way to refuel throughout the day. The [portable blender](https://www.trendhunter.com/trends/blending-system) boasts a compact design that's ready to take on the go and blend, whether a busy individual finds themselves on the road or in between meetings. The NutriBullet GO boasts a 70-watt motor base that can be fully charged in three hours to deliver up to 20 blending cycles. The portable and lightweight yet durable cordless blender is the perfect size for making smoothies and protein shakes on the go, and with this in mind, NutriBullet packages it with a To Go Lid. Additionally, the brand is introducing NutriBullet Everyday Superfoods Ready-To-Blend Superfood Smoothies to take the hassle out of purchasing and preparing ingredients to blend. Image Credit: NutriBullet ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Portable Blenders:** The trend towards portable cordless blenders creates opportunities for companies to create sleek, compact models that cater to busy lifestyles. - **Cordless Technology:** The integration of cordless technology into household appliances enables greater convenience and flexibility for users, and presents opportunities for further improvement in this area. - **Ready-to-blend Products:** The introduction of NutriBullet Everyday Superfoods Ready-To-Blend Superfood Smoothies reflects a trend towards pre-packaged, convenient products that cater to time-poor consumers. ### Where This Applies - **Appliances:** Companies in the household appliances industry can incorporate cordless technology into their product lines to create more convenient, portable models that appeal to busy consumers. - **Health and Wellness:** The use of portable cordless blenders in the health and wellness industry can improve convenience and accessibility for individuals who prioritize healthy eating and drinking habits. - **Food and Beverage:** The food and beverage industry can create and market more ready-to-blend products, such as pre-packaged smoothie mixes, for consumers seeking quick and healthy meal options on the go. ## Related on Trend Hunter - [Chromatic Portable Blenders](https://www.trendhunter.com/trends/nutribullet-flex.md) - [Portable Water Infusion Blenders](https://www.trendhunter.com/trends/magic-bullet-portable-blender.md) - [Convenient 10-Blade Blenders](https://www.trendhunter.com/trends/blendquik-portable-blender.md) - [High-Power Portable Blenders](https://www.trendhunter.com/trends/blendjet-2.md) - [Insulated Portable Blenders](https://www.trendhunter.com/trends/nutribullet-flip.md) - [Motorless Magnetic Blenders](https://www.trendhunter.com/trends/millo-air.md) - [Stylish Portable Blenders](https://www.trendhunter.com/trends/mini-blender.md) - [Functional Tumbler Blenders](https://www.trendhunter.com/trends/ninja-blendboss.md) - [Ultra-Powerful Single-Serving Blenders](https://www.trendhunter.com/trends/cocinare-gopower-elite-blender.md)