# Luxury Extension Cords Cord Blue is Reinventing Extension Cords as Centerpieces of Home Design By cord blue | Published 2015-05-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cord-management References: [kickstarter](https://www.kickstarter.com/projects/2096653337/cord-blue-charging-for-the-modern-home) & [cordblue.co](http://www.cordblue.co) Design startup Cord Blue has launched a [Kickstarter](https://www.trendhunter.com/trends/candysign-2-in-1) campaign centered around household cord management, redesigning standard outlets and USB charging ports as minimal design objects. Ordinarily, extension cords and power strips form an ugly mess that lurks behind couches and under tables. We have so many electronic devices these days that cord management can become a real problem. Cord Blue is designing [stand-alone furniture pieces](https://www.trendhunter.com/trends/discreet-charging-station) that move the most essential charging ports--for our phones and laptops--out into the open. And these [cord management devices](https://www.trendhunter.com/trends/cable-managements) are beautiful objects, that accentuate a designed home. The Cord Blue team's interest in cord management started by investigating patterns of plugging and unplugging electronic devices. They decided that these devices, which are such centerpieces of a modern lifestyle, needed better solutions that are always accessible and complimentary to a modern design aesthetic. As a take on device charging and cord management, Cord Blue is a unique perspective. Wireless charging has been gaining traction recently, but Cord Blue shifts outlets and charging into the realm of luxury and style. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Minimal Design Objects:** Disruptive innovation opportunity: Create elegant and functional design objects that incorporate charging ports and outlets. - **Cord Management Devices:** Disruptive innovation opportunity: Develop cord management devices that are both aesthetically pleasing and functional, solving the problem of messy cords. - **Luxury Cord Management:** Disruptive innovation opportunity: Pioneer the integration of luxury and style into cord management, transforming it into a desirable aspect of home design. ### Industries Being Reshaped - **Furniture Design:** Disruptive innovation opportunity: Incorporate charging ports and outlets seamlessly into furniture designs, offering convenient cord management solutions. - **Home Decor:** Disruptive innovation opportunity: Create decorative pieces that double as cord management devices, providing a stylish solution to the problem of messy cords. - **Electronics Manufacturing:** Disruptive innovation opportunity: Collaborate with Cord Blue or develop similar products that merge luxury design with functional cord management solutions. ## Related on Trend Hunter - [Natural Rock-Imitating Extension Cords](https://www.trendhunter.com/trends/power-gem.md) - [Design-Conscious Power Bars](https://www.trendhunter.com/trends/power-strip-concept.md) - [All-in-One Desk Organizers](https://www.trendhunter.com/trends/cord-1.md) - [Modular Cable Organizer Sets](https://www.trendhunter.com/trends/cords.md) - [Minimalist Designer Tech Chargers](https://www.trendhunter.com/trends/the-charger-from-counterpart.md) - [Modular Power Hubs](https://www.trendhunter.com/trends/modular-power-strip-1.md) - [Sleek Compact Minimal Chargers](https://www.trendhunter.com/trends/the-charger.md) - [Illuminated Charger Design Concepts](https://www.trendhunter.com/trends/current-concept.md) - [Progressive Colorful Desk Accessories](https://www.trendhunter.com/trends/lonhub.md)