# Bio-Triggered Movie Campaigns Corazón's Ad Campaign Encourages People to Become Organ Donors By Ell Smith | Published 2018-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/corazns-ad-campaign References: [psfk](https://www.psfk.com/2018/05/campaign-corazon-movie-heart.html) & [corazonfilm](https://corazonfilm.com/home) A cinematic experience can move an entire audience but it's not often that a movie's ad campaign doubles as a call to action, which is what makes Corazón's ad campaign such a unique marketing effort. The new film, which premiered at this year's Tribecca Film Festival follows a selfless young woman who's trying to provide for her family as she dies of [a heart condition](https://www.trendhunter.com/trends/wear-your-heart). With just a few months left to live, the protagonist is eventually presented with an opportunity to save her own life, by receiving a new heart. This engaging campaign is available to anyone with a smartphone who visits Times Square. To participate, users simply hold a smartphone to their heart. The phone then recognizes the beat rhythm and redirects individuals to the movie's homepage. 115,000 patients are waiting in line to receive a life-saving organ donation on any given day, resulting in an average of 150 deaths a week. The new film's campaign promotes the movie while also encouraging people so sign up to be [organ donors](https://www.trendhunter.com/trends/a-finger-for-hope). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Movie Campaigns:** Exploring ad campaigns that incorporate interactive elements to create a unique user experience and drive engagement. - **Cause-driven Marketing:** Utilizing marketing campaigns to promote social causes and inspire action. - **Mobile-driven Call to Action:** Developing innovative mobile applications that encourage user participation and promote a specific cause. ### Industries Being Reshaped - **Film and Entertainment:** Leveraging innovative marketing strategies to promote movies and engage audiences in a more immersive way. - **Nonprofit and Charitable Organizations:** Harnessing creative marketing tactics to raise awareness and drive action towards important social causes. - **Mobile Technology:** Developing mobile applications and technologies that facilitate interactive user experiences and prompt meaningful actions. ## Related on Trend Hunter - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)