# Filmic Cold Brew Cans Coraline Cold Brew is a Special Edition of a Stumptown Coffee Award Winner By Laura McQuarrie | Published 2024-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coraline-cold-brew References: [instagram](https://www.instagram.com/stumptowncoffee/p/C9PcxtapoK_/) & [stumptowncoffee](https://www.stumptowncoffee.com/pages/coraline-coldbrew)  Award-winning film [Coraline](https://www.trendhunter.com/trends/converse-and-coraline) is celebrating its 15th anniversary and animation studio LAIKA teamed up with another Portland-based company, [Stumptown Coffee](https://www.trendhunter.com/trends/stumptown-copilot-cold-brew), to release limited-edition cans of Coraline [Cold](https://www.trendhunter.com/trends/nitro-sweet-cold-brew) Brew. The special edition packaging for Stumptown Coffee's award-winning nitro cold brew was inspired by the film's fantastic garden scene, revealing an otherworldly landscape behind a small door in the Victorian house where Coraline and her family live. When Coraline goes through the door, she's transported into another world, and the first-ever Coraline-inspired beverage promises to take taste buds on a journey just as wondrous. As part of the collab, the partnering companies launched Stumptown Coffee-Coraline merchandise, including mugs, tote bags and stickers for fans to pick up before they see Coraline in Remastered 3D this summer. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 90% | Activity: 90% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Film-linked Beverages:** The collaboration between Coraline and Stumptown Coffee exemplifies how media properties can enhance product appeal through thematic packaging and marketing. - **Limited-edition Merchandise:** Offering exclusive mugs, tote bags, and stickers tied to a popular film fosters a sense of urgency and exclusivity among fans. - **Cinematic Cold Brews:** Combining the narratives of iconic films with gourmet beverage products creates unique cross-promotional opportunities. ### Where This Applies - **Beverage:** Enhanced branding strategies, such as film tie-ins, can significantly boost the appeal and marketability of everyday beverage items. - **Entertainment:** Film studios partnering with consumer brands can drive fan engagement and broaden merchandise reach beyond traditional formats. - **Retail:** Limited-edition product releases and collectible items resonate with consumers seeking unique and memorable shopping experiences. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Exclusive Inflight Cold Brews](https://www.trendhunter.com/trends/stumptown-copilot-cold-brew.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md)