# Advertising Job Apps The Leagas Delaney Copytest App Could Land You a Career By Chalaine Mantha | Published 2011-03-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/copytest-app References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/03/leagas-delaney-copytest-app/) & [itunes.apple](http://itunes.apple.com/de/app/leagas-delaney-copytest/id417378144?mt=8) The very first global Copytest app has been released by Leagas Delaney from Germany. The creative copytest is a common tool that is used by agencies in Germany to help those applying for their first jobs. The creative copytest was redesigned as an app so that people looking for a job in advertising can be recruited from [Facebook](https://www.trendhunter.com/trends/the-m1project). The Copytest app is used to demonstrate the applicants' creativity and talent. Leagas Delaney explains that the Copytest app "provides a relevant, playful and fully interactive insight into the world of advertising." You can do a number of different things with the app, such as write and insert a headline directly into a press ad, insert a Claim into a TV spot and even record voice-overs to create your own radio spot composition. At the end of the copytest, your work gets sent directly to Leagas Delaney. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Global Copytest Apps:** The release of the Leagas Delaney Copytest app shows an increasing trend for creating global copytest apps that help recruiters find the best talent from around the world. - **Interactive Recruitment Apps:** The Copytest app is part of a growing trend of more interactive recruitment apps that give potential employees a chance to showcase their talent in a fun and meaningful way. - **Social Media Recruitment:** The Copytest app's integration with Facebook demonstrates the power of social media platforms as a recruitment tool for agencies looking for the best possible candidates. ### Industries Being Reshaped - **Advertising:** The release of the Copytest app shows a disruptive innovation opportunity for the advertising industry to use technology to streamline the recruitment process and identify top talent quickly and efficiently. - **Mobile App Development:** The success of the Copytest app demonstrates an opportunity for mobile app developers to create similar interactive recruitment apps for other industries and professions. - **Social Media Marketing:** The integration of the Copytest app with Facebook highlights the potential for social media marketing professionals to use social media platforms as a way to attract and recruit top talent for their clients. ## Related on Trend Hunter - [Swipable Curated Ad Inspiration](https://www.trendhunter.com/trends/swipify.md) - [Chinese Career Apps](https://www.trendhunter.com/trends/career-app.md) - [Friendship-Focused Job Applications](https://www.trendhunter.com/trends/innovative-job-application.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Ad Creation Platforms](https://www.trendhunter.com/trends/magritte.md) - [Human Copywriting Services](https://www.trendhunter.com/trends/writead.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Instant Landing Page Copy](https://www.trendhunter.com/trends/landingpagecopywriter.md) - [Consolidated Creator Apps](https://www.trendhunter.com/trends/consolidated-creator-app.md)