# Photocopied Publicity Stunts Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks By Meghan Young | Published 2011-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/copy-shop-ad-campaign References: [fubiz.net](http://www.fubiz.net/2011/11/24/copy-and-more-campaign/) & [s-f](http://www.s-f.com/) The Copy Shop ad campaign may have some environmentalist in an uproar over the use of so much paper, but it cannot be denied that this [publicity stunt](https://www.trendhunter.com/trends/kiehls-response) is very clever. Not only does it make people do a double take, making it an [attention-grabbing ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign), it also shows off the Copy Shop's stellar photocopying skills. Conceived and executed by ad agency Scholtz & Friends, the Copy Shop ad campaign took to the streets of Berlin, Germany. Recreating small things such as apartment buzzers to more elaborate settings such as a cafe lounge, it really plays with people's minds. In fact, it may be more discombobulating than the [Mercedes-Benz motion-blur illusion](http://www.trendhunter.com/trends/2012-mercedes-benz-c-class-coupe), and will definitely be eye-catching. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Interactive Publicity Stunts:** There is an opportunity for ad agencies to create interactive and attention-grabbing publicity stunts, thereby making a lasting impression in the minds of the audience. - **Creative Use of Materials:** The use of unconventional materials to create advertising can grab the audience's attention and leave a lasting impression, leading to potential brand loyalty. - **Exploring the Boundaries of Advertising:** There is potential for ad agencies to push the boundaries of traditional advertising, thereby creating innovative and disruptive campaigns that stand out in a crowded market. ### Industries Being Reshaped - **Advertising:** The advertising industry could benefit from creating innovative campaigns like Copy Shop using unconventional materials and pushing the boundaries of traditional advertising. - **Copy and Print Shops:** Copy and print shops could potentially offer services to create large-scale advertisements using their photocopying skills. - **Environmental Consulting:** Environmental consulting firms could potentially work with ad agencies to create eco-friendly campaigns that minimize the use of traditional materials, while still remaining creative and effective. ## Related on Trend Hunter - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)