# Traditionally Made Narrative Alcohols Copper in the Clouds Creates Alcohol with a Story to Tell By Caitlyn Fernandez | Published 2021-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/copper-in-the-clouds References: [copperintheclouds](https://copperintheclouds.co.uk/about-us/) & [copperintheclouds](https://copperintheclouds.co.uk/shop/)  Every spirit that Copper in the Clouds makes originates from the same question, “What story do we want this liquid to tell?” The alcohol takes the essence from a story and translates it into different flavor profiles, aromas, and packaging. The [gins range from 20% to 43% ABV](https://www.trendhunter.com/trends/sylva-1) and come in flavors like ‘Lychee and Raspberry,’ ‘Mango and Black Pepper,’ ‘Flowerbomb,’ ‘Marmalade,’ ‘Pineapple and Basil,’ and ‘Prickly Pear and Mandarin’ to name a few. They come in individual bottles, mini gift sets, and offer an ‘Interactive Gin Tasting Set by In House tasting.’ Copper in the Clouds uses traditional techniques distilling its products using [two flame-fired copper pot stills](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery) and macerates the botanicals to extract more intense flavors and aromas. Each bottle is hand-dipped in wax and packaged for consumers to purchase. Image Credit: Copper in the Clouds ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Narrative-inspired Alcohols:** Distilleries can create unique flavor profiles and packaging by drawing inspiration from stories or a central concept. - **Interactive Tasting Sets:** Creating custom tasting experiences can add a differentiated value proposition for customers and lead to increased sales. - **Handcrafted Alcohols:** Using traditional techniques to make alcohol can result in higher quality products that appeal to those looking for an artisanal touch. ### Where This Applies - **Craft Distilling:** Craft distillers can use narrative-inspired techniques to create unique products with differentiated value. - **Hospitality:** Restaurants and bars can embrace interactive tasting experiences to offer customers a unique experience and stand out from competitors. - **Beverage Retail:** Beverage retailers can leverage the appeal of handcrafted alcohols to attract customers looking for artisanal products. ## Related on Trend Hunter - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Disruptive Craft Gins](https://www.trendhunter.com/trends/vista-gin.md) - [Unconventionally Flavored Distillates](https://www.trendhunter.com/trends/diistil.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Color-Changing Gin Gift Sets](https://www.trendhunter.com/trends/gin-gift-set.md)