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# Fragrance-Emitting Clocks
The 'Es Liegt was in Der Luft' Copper Clock Tells Time Through Scent

By Michael Hemsworth | Published 2017-04-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/copper-clock
References: [homecrux](http://www.homecrux.com/2017/04/28/67980/patrick-palcics-copper-clock-uses-fragrance-to-tell-time.html) & [patrickpalcic](https://patrickpalcic.com/portfolio/es-liegt-was-in-der-luft/)

The 'Es Liegt was in Der Luft' copper clock is the design work of Patrick Palcic and is intended to tell time in an unorthodox: by emitting different scents. The 'Es Liegt was in Der Luft' clock, which translates to "There Is Something in the Air," works by having [different scents emit](https://www.trendhunter.com/trends/conecto-air-perfume) through the various holes that are strategically placed around the clock face on the hours.

Each hour emits a different scent from the 'Es Liegt was in Der Luft' copper clock with the various fragrances pertaining to a feeling and essence. This means that the morning hours will be refreshing and light, while the ones in the later hours of the day will be more [relaxation and erotic in smell](https://www.trendhunter.com/trends/this-works-own-time).

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 41% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Scent-based Timekeeping:** Disruptive innovation opportunity: Create new ways for people to experience and engage with time through the sense of smell, expanding beyond traditional visual and auditory methods.
- **Emotional Fragrance Displays:** Disruptive innovation opportunity: Develop fragrance-emitting products that evoke specific emotions or moods, revolutionizing the way scents are used for sensory experiences.
- **Personalized Scent Technology:** Disruptive innovation opportunity: Explore the customization of scent-based products to cater to individual preferences, allowing users to create their own unique olfactory experiences.

### Where This Applies

- **Home Decor:** Disruptive innovation opportunity: Integrate scent-emitting technology into home decor items, such as clocks, to enhance the sensory ambiance and create immersive living spaces.
- **Fragrance and Cosmetics:** Disruptive innovation opportunity: Collaborate with fragrance brands and cosmetic companies to develop innovative scent-based products that combine timekeeping functionality with sensory experiences.
- **Wellness and Aromatherapy:** Disruptive innovation opportunity: Combine scent-emitting clocks with wellness and aromatherapy practices to create personalized and therapeutic environments that promote relaxation and emotional well-being.

## Related on Trend Hunter

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- [Haute Scented Watches](https://www.trendhunter.com/trends/vacheron-constantin-grie.md)
