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# Fashion-Forward Hybrid Sneakers
The COPERNI x Puma 90SQR Sneaker Capsule is Somewhat Futuristic

By Kalin Ned | Published 2024-03-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/coperni-x-puma
References: [lesfacons](https://lesfacons.com/2024/02/27/coperni-x-puma-90sqr-sneaker-capsule-collection/#jp-carousel-122065)

![Fashion-Forward Hybrid Sneakers](https://cdn.trendhunterstatic.com/thumbs/527/coperni-x-puma.jpeg)

The [COPERNI](https://www.trendhunter.com/trends/coperni) x [Puma](https://www.trendhunter.com/trends/mostro-cage) [90SQR](https://www.trendhunter.com/trends/puma-speedcat) sneaker capsule represents a pioneering collaboration between the two brands, pushing the boundaries of footwear design with a blend of innovation and style. Designed by Coperni founders Sébastien Meyer and Arnaud Vaillant, the 90SQR sneakers mark a significant milestone as the designers' first foray into sneaker creation.

Available in three distinct colorways - White, Asphalt, and Mad Yellow - each pair features taped seams over a mesh base, creating a visually striking and tactile composition. The visionary COPERNI x Puma 90SQR sneaker collection introduces a hybrid sneaker inspired by performance football boots. The silhouette is infused with various futuristic elements that do not compromise on wearability.

The 90SQR boasts a structural aesthetic, bridging the worlds of sport and fashion with its cross-pollinated design.

Image Credit: COPERNI x Puma

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 82% | Activity: 73% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Hybrid Footwear Fusion:** Innovative collaborations like COPERNI x Puma 90SQR blend style and performance, creating futuristic hybrid sneakers.
- **Tech-infused Sneaker Design:** The incorporation of futuristic elements in the 90SQR sneakers sets the stage for a new wave of tech-driven footwear.
- **Cross-pollinated Fashion:** The structural aesthetic of the COPERNI x Puma 90SQR crosses sport and fashion boundaries, inspiring hybrid fashion designs.

### Who This Affects Most

- **Fashion Design:** Fashion designers can explore innovative hybrid creations inspired by the COPERNI x Puma 90SQR sneaker capsule.
- **Athletic Footwear:** Athletic footwear brands have an opportunity to infuse tech elements into their designs after the release of the 90SQR sneakers.
- **Sports Fashion:** The cross-pollination of sport and fashion in the 90SQR sneakers hints at disruptive opportunities in the sports fashion industry.

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