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# Spray-On Dresses
Coperni SS23 Closed with a Bella Hadid Dress Created Live on the Runway

By Laura McQuarrie | Published 2022-10-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/coperni-ss23
References: [famouscampaigns](https://www.famouscampaigns.com/2022/10/bella-hadid-has-incredible-dress-spray-painted-onto-body-during-fashion-show/?utm_source=rss&utm_medium=rss&utm_campaign=bella-hadid-has-incredible-dress-spray-painted-onto-body-during-fashion-show)

One of the most memorable moments of Paris Fashion Week was created during the [Coperni](https://www.trendhunter.com/trends/ariel-swipe) SS23 show with model Bella Hadid and a spray-on dress, which came to life at the end of the show. The model stepped onto the runway with just a pair of flesh-toned underwear and heels so that the spray-on dress could be created with a liquid fibre called Fabrican. This unconventional material evaporates when it hits a surface and its texture can be manipulated into different shapes.

The Coperni Spring/Summer 2023 show was described by Coperni’s designers, Sébastien Meyer and Arnaud Vaillant as a "celebration of women’s silhouettes from centuries past." This artful dress design that was live-created on the runway represents new possibilities and potentials in the world of fashion.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 76% | Activity: 98% | Freshness: 13%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Spray-on Fashion:** The use of liquid fibers and spray-on materials in fashion design presents disruptive innovation opportunities for garment production and sustainable fashion.
- **Live-designing:** The trend of live-designing on the runway can potentially change the way clothes are produced and delivered, creating new possibilities for customization and on-demand manufacturing.
- **Evaporating Materials:** The use of evaporating materials in fashion design can lead to new innovations in quick and eco-friendly garment production, and could potentially revolutionize the textile industry.

### Who This Affects Most

- **Fashion:** The fashion industry can utilize spray-on materials, live-designing techniques, and evaporating materials to create new products and processes that can disrupt the traditional fashion production models.
- **Textile:** The use of new materials and techniques in fashion design can lead to innovations in the textile industry, creating new opportunities for sustainable and eco-friendly garment production.
- **Manufacturing:** The trend of live-designing on the runway and the use of spray-on materials can change the way clothes are manufactured, and could allow for more customization and on-demand productions, potentially disrupting traditional manufacturing models.

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