# Hilarious Relatable Metro Commercials Copenhagen Metro Launches a Campaign Highlighting Its Speed By Grace Mahas | Published 2019-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/copenhagen-metro References: [thedrum](https://www.thedrum.com/creative-works/project/hjaltelin-stahl-copenhagen-metro-goth-life-and-morning-tremens) & [hjaltelinstahl](https://hjaltelinstahl.com/en/what-we-do/) Copenhagen Metro recently teamed up with creative design agency Hjaltelin Stahl to launch two [hilarious and relatable commercials](https://www.trendhunter.com/trends/ikea-rewards-program) that depict the somewhat frustrating aspects of using the subway. The first commercial, titled 'Morning Tremens,' shows a partygoer returning home after a night of fun only to release she has sat beside a family of eager and happy-go-lucky tourists. The family begins eating some unusual snacks including eggs, mackerel -- a type of fish, and roblechon -- a strong-smelling cheese. The commercial states "Fortunately, you'll be on your way soon," letting viewers know this unpleasant journey will be over shortly. The second commercial, called 'Goth Life' depicts two [goth friends](https://www.trendhunter.com/trends/darkest-campaign-yet) entering a cart filled with [peppy choir singers](https://www.trendhunter.com/trends/life-in-stitches). Once again, the commerical lets users know the efficiency of the train system and that passengers will only be aboard for a short period of time. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Hilarious Commercials:** Copenhagen Metro's hilarious commercials showcase an opportunity for brands to use humor in advertising to engage and entertain their audience. - **Relatable Advertising:** Copenhagen Metro's relatable commercials highlight the potential for brands to connect with consumers by depicting everyday situations in their marketing campaigns. - **Efficient and Speedy Services:** Copenhagen Metro's emphasis on the speed and efficiency of their services presents an opportunity for transportation companies to promote their own fast and reliable offerings. ### Sectors Adopting This - **Transportation:** Copenhagen Metro's commercials illustrate the potential for transportation companies to use creative advertising to highlight the benefits and convenience of their services. - **Tourism:** Copenhagen Metro's commercials featuring tourists present an opportunity for the tourism industry to promote local attractions and experiences to a global audience. - **Creative Design:** Copenhagen Metro's collaboration with a creative design agency showcases the potential for the design industry to create innovative and engaging advertising campaigns for various brands and businesses. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)