# Crisp Beer Branding Copen*hagen by Carlsberg has Clean Packaging for Youthful Consumers By Amelia Roblin | Published 2011-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/copen-hagen-by-carlsberg References: [belowtheclouds](http://www.belowtheclouds.com/en/2011/05/08/copenhagen-fran-carlsberg/) & [carlsberg](http://www.carlsberg.com/) The young contemporary consumer is coming around to appreciate cleaner product labels, and Copen*hagen by [Carlsberg](https://www.trendhunter.com/trends/carlsberg-beers) offers a mouthwatering [minimalism to its packaging](https://www.trendhunter.com/trends/peroni-nastro-azzuro) that's meant to attract the 25- to 35-year-old age group. The brewery's in-house design team developed the identity for the new pale ale with a simplicity that most booze brands behind the bar would hardly dream of. Distinguishing these bottles as different, the image exudes a purity and a refreshing look that should be enough to attract consumers in search of their token beverages. With a young target consumer base, the Copen*hagen by Carlsberg will appeal to those who've yet to become creatures of consuming habit. The [clean transparent packaging](https://www.trendhunter.com/trends/cleveland-kitchen1) urges an appreciation of the drink within that most bottled beverages tend to mask. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Clean Packaging:** Brands can attract young consumers by offering clean, minimalistic product labels. - **Simplicity:** Simplicity in product design can differentiate brands in a crowded market and appeal to younger demographics. - **Transparency:** Transparent packaging can enhance the consumer's appreciation for the product and attract younger, discerning customers. ### Where This Applies - **Alcohol:** Breweries and beverage companies can differentiate their products and attract younger consumers by adopting clean, minimalistic packaging. - **Consumer Goods:** Consumer goods companies can benefit from offering simple, easy-to-understand product packaging that appeals to the younger demographic. - **Marketing and Advertising:** Marketing and advertising companies can help brands appeal to younger consumers by emphasizing the importance of clean, simple, and transparent product packaging. ## Related on Trend Hunter - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)