# Desktop Vacation Ads The Copa Airlines Escape Campaign Takes You Away from Your Computer By Amelia Roblin | Published 2011-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/copa-airlines-escape-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/copa_airlines_escape_the_office_beach) & [lowe-ssp3](http://www.lowe-ssp3.com/default.aspx) Computer desktop wallpaper is a great way to achieve a bit of a visual vacation while at work, but the [Copa Airlines](https://www.trendhunter.com/trends/men-in-blazers) Escape campaign encourages you to step away from the on-screen landscape and towards the real thing. A view of the sun setting on a beach or of a coral reef is a much improved experience first-hand, and the Copa Airlines Escape campaign by [Lowe](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour)/SSP3 invites those in need of a getaway to turn their [screensavers into travel life savers](https://www.trendhunter.com/trends/deskterior). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Real-life Escapes:** The trend of encouraging individuals to take real-life vacations instead of just viewing them through their computer screens can create opportunities for disruption in the travel industry, such as personalized travel planning and experiences. - **Interactive Advertising:** Campaigns that invite users to actively participate in an experience, such as designing their dream vacations, could disrupt the advertising industry and increase consumer engagement. - **Immersion Marketing:** Taking viewers beyond passive observation to immersive participation in virtual reality travel experiences could create disruptive innovations in the marketing and entertainment industries. ### Where This Applies - **Travel and Tourism:** This campaign can stimulate growth in the travel industry, especially by creating more customizable and interactive travel experiences. - **Advertising and Marketing:** This trend can disrupt advertising and marketing by focusing on creating deeper and more personal connections with consumers. - **Entertainment and Media:** The trend may inspire the creation of more immersive VR experiences and lead to disruptive innovation in the entertainment and media industries. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Horse-Themed Iceland Travel Ads](https://www.trendhunter.com/trends/outhorse-your-email.md)