# Vintage-Inspired Beer-Branded Apparel The Coors x Huckberry Collection Features Custom Gear By Grace Mahas | Published 2021-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coors-x-huckberry References: [huckberry](https://huckberry.com/coors/preview) Coors Banquet, the beloved American beer brand, recently joined forces with the lifestyle brand Huckberry to launch the new [Coors x Huckberry](https://www.trendhunter.com/trends/coors-banquet-and-brixton-1) [capsule](https://www.trendhunter.com/trends/camp-aspen). The new collection boasts a vintage aesthetic that evokes 60’s and 70’s style Colorado fashion. The first drop, of three, of the capsule, features custom pieces that "celebrate the adventurer" including a trucker jacket, some t-shirts, corduroy hats, some leather coasters, a cooler, and vintage-style koozies. The entire Coors x Huckberry line is now available to purchase online with prices starting at $10 USD. The capsule will appeal to fans of the outdoors and eco-conscious consumers as 10% of proceeds from the Coors x Huckberry gear will go to the [Wildland Firefighter Foundation](https://www.trendhunter.com/trends/protect-our-protectors). The organization is dedicated to helping families of firefighters killed in the line of duty and to assist injured firefighters and their families. Image Credit: Coors ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Apparel:** Brands can create capsule collections featuring retro designs that evoke nostalgia and tap into consumer desire for unique, one-of-a-kind pieces. - **Branded Collaborations:** Partnering with a lifestyle brand or fashion retailer can help companies tap into new markets and increase brand awareness through exclusive product releases. - **Socially Responsible Consumption:** By incorporating charitable giving into their business model, brands can appeal to socially conscious consumers and differentiate themselves in a crowded marketplace. ### Industries Being Reshaped - **Alcohol:** Alcohol brands, such as Coors, can extend their reach beyond the beverage industry by creating branded apparel and accessories that appeal to outdoor enthusiasts and fashion-conscious consumers. - **Fashion:** Fashion retailers, such as Huckberry, can leverage partnerships with established brands to create exclusive merchandise and drive sales through limited-edition drops. - **Nonprofit:** Nonprofit organizations, such as the Wildland Firefighter Foundation, can partner with brands for mutually beneficial initiatives that generate awareness and funding for their cause. ## Related on Trend Hunter - [Americana Autumn Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton-1.md) - [Branded Firefighter-Supporting Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Rugged Legacy Beer Campaigns](https://www.trendhunter.com/trends/start-your-legacy-campaign.md) - [Outdoor-Ready Beer Merchandise](https://www.trendhunter.com/trends/keystone-light-and-realtree.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md)