# Refreshing Citrus Summer Beers Coors Light Relaunches its Coors Slice Range in Time For Summer By Grace Mahas | Published 2020-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/coors-slice-orange References: [coorslight](https://www.coorslight.ca/article/coors-slice) Coors Light, the iconic American brewing company, recently expanded its summer offerings with the introduction of the new Coors Slice Lime and Coors Slice Orange. The limited-edition beer features [hints of citrus](https://www.trendhunter.com/trends/citrus-sea-ipa), making it the perfect refreshing beer for summer. Boasting 4.2% ABV, the delicious new flavors are bound to excite those who enjoy the [refreshing, light alcoholic beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The Coors Slice cans took a different approach to its traditional beer packaging, as the new cans are much more [colorful and abstract](https://www.trendhunter.com/trends/living-the-dream) than its other offerings. This intentional choice adds a light, playful aesthetic to the beer, enticing consumers looking for a novel beer offering this summer. The new Coors Slice beers are now available in beer retailers across the nation. Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 10% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Citrus-infused Beers:** Creating beers with citrus flavors is a trend that allows breweries to cater to consumers who enjoy refreshing, fruity beverages. - **Limited-edition Flavors:** Introducing limited-edition beer flavors like Coors Slice Lime and Coors Slice Orange presents an opportunity for breweries to generate excitement and attract new customers. - **Playful Packaging:** Developing colorful and abstract beer cans, like the ones used for Coors Slice, can capture consumers' attention and differentiate a brand from competitors. ### Where This Applies - **Craft Beer Industry:** The craft beer industry can capitalize on the trend of citrus-infused beers by experimenting with unique flavor combinations and appealing to niche markets. - **Beverage Retailers:** Beverage retailers can leverage the popularity of limited-edition beer flavors to drive sales, attract new customers, and create a sense of urgency. - **Packaging Industry:** The packaging industry can provide innovative solutions to breweries aiming to create eye-catching, playful designs for their beer cans. ## Related on Trend Hunter - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Orange-Hued Wheat Beers](https://www.trendhunter.com/trends/citrus-ales.md) - [Zesty Summer-Inspired Beers](https://www.trendhunter.com/trends/snocone-lemon-lime.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Refreshing Tropical Wheat Beers](https://www.trendhunter.com/trends/tropicooler.md) - [80s-Inspired Probiotic Sodas](https://www.trendhunter.com/trends/slice-soda-flavors.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Beer-Flavored Ice Pops](https://www.trendhunter.com/trends/coors-light-coorsicles.md) - [Island-Inspired Beer Flavors](https://www.trendhunter.com/trends/island-brands-usa.md)