# Certified Organic Light Beers The Coors Pure Light Beer Has No Sugar and 92-Calories By Michael Hemsworth | Published 2021-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/coors-pure References: [drugstorenews](https://drugstorenews.com/molson-coors-rolls-out-usda-certified-organic-beer) & [molsoncoors](https://www.molsoncoors.com) The Coors Pure light beer has been unveiled by [Molson Coors](https://www.trendhunter.com/trends/beer-drops) as a followup to its organic beer released in September of last year and will provide consumers with a refreshing option to pick up that will match their dietary preferences. The beer is made with a blend of simple ingredients and has been [USDA](https://www.trendhunter.com/trends/damn-right-cocktails)-certified organic to position it perfectly amidst the existing varieties on the market. The beer is reported to have a subtle malt sweetness as well as a low bitterness with just a touch of [citrus hop notes](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza). Vice President of Marketing at Molson Coors Marcelo Pascoa spoke on the new Coors Pure light beer saying, "Coors Pure is the answer for beer drinkers who are looking for an organic, low calorie option without sacrificing the refreshment they know and love from Coors. As we approach summer, more exercise enthusiasts are making their ways to parks and streets across the country, and we’re excited to introduce a beer that is the perfect refreshment for those who also try to live a healthier life.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Organic Light Beers:** The popularity of organic light beers is on the rise, providing opportunities for breweries to offer more low-calorie and dietary-conscious options. - **Low-calorie Options:** Consumers are increasingly interested in low-calorie options, which presents opportunities for breweries to create new light beer recipes with fewer calories. - **Healthy Living Beverages:** The growing trend of health-consciousness has created a demand for alcoholic beverages that fit dietary preferences and lifestyles, offering opportunities for breweries to innovate in this area. ### Who This Affects Most - **Breweries:** Breweries can capitalize on the trend of organic light beers and low-calorie options by creating innovative new recipes that cater to health-conscious consumers. - **Fitness and Health Industry:** Fitness and health industry companies can partner with breweries that offer organic light beers as part of a healthier lifestyle that includes moderate alcohol consumption. - **Retail Industry:** Retailers can benefit from the trend of organic light beers and low-calorie options by stocking more of these products and promoting them as part of a healthier alternative to traditional beer options. ## Related on Trend Hunter - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Next-Gen Light Lagers](https://www.trendhunter.com/trends/pabst-light.md) - [Carb-Free Light Beers](https://www.trendhunter.com/trends/ace-hill-carb-free.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md)